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3 Simple Steps to Marketing Your Mobile App | Get More Exposure and Installs!

► MARKETING A WEBSITE’S EASY
► YOU DO SOME SEO, YOU DO
► SOME CONTENT MARKETING,
► MAYBE EVEN SOME SOCIAL MEDIA MARKETING,
► AND BOOM, YOU’RE POPULAR.
► BUT WHAT HAPPENS IF YOU HAVE A MOBILE APP?
► HOW DO YOU MARKET IT?
► HEY, EVERYONE, I’M NEIL PATEL,
► AND TODAY I’M GONNA SHARE WITH YOU
► HOW TO MARKET YOUR MOBILE APP.
► WELL, FIRST OFF, IF YOU
► HAVE A MOBILE APP, GREAT.
► YOU CAN START MARKETING
► IT, AND I’LL SHOW YOU HOW.
► BUT IF YOU DON’T HAVE A MOBILE APP
► AND YOU’RE JUST THINKING ABOUT MAKING ONE
► AND YOU’RE CURIOUS ON HOW TO MARKET IT,
► WELL, FIRST START OFF WITH BUILDFIRE.
► BUILDFIRE IS A QUICK AND EASY WAY
► WHERE YOU CAN BUILD A APP
► WITHOUT BEING A DEVELOPER,
► AND IT DOESN’T COST A ARM AND A LEG.
► SO NOW THAT WE GOT THAT OUT OF THE WAY,
► HOPEFULLY YOU HAVE A MOBILE APP BY NOW.
► THE FIRST THING YOU WANNA DO
► WHEN IT COMES TO MARKETING
► YOUR APP IS CREATE PRESS.
► IF YOU’RE TOO LAZY
► AND YOU DON’T WANNA
► CREATE PRESS ON YOUR OWN,
► GO CHECK OUT, WHAT’S THE SITE?
► DAVID, WHAT’S THE SITE?
► PRSERVE.COM
► DAVID’S SLOW.
► ALL RIGHT, SO THE SITE IS PRSERVE.COM.
► IT’S FOUNDED BY A GUY NAMED CHRIS BARRETT.
► AND CHRIS BARRETT DOES
► PERFORMANCE-BASED PRESS
► IN WHICH YOU GETS YOU PRESS, YOU PAY.
► IF HE DOESN’T GET YOU
► PRESS, YOU SHOULDN’T PAY.
► FUNNY ENOUGH, THAT’S HOW ALL PR SHOULD BE.
► I DON’T KNOW WHY THESE
► COMPANIES ARE TRYING
► TO CHARGE $,,
► $, MONTHLY RETAINERS
► WHEN THEY’RE NOT GUARANTEEING ANY PRESS.
► ALL RIGHT, SO YOU CAN USE A SERVICE
► OR A COMPANY LIKE PRSERVE.
► IF YOU WANNA DO IT ON YOUR OWN,
► GO CHECK OUT WHO’S COVERING
► APPS WITHIN YOUR SPACE.
► IF HAVE A BEAUTY APP,
► THEN, ALL RIGHT, GO CHECK
► OUT ALL THE BEAUTY BLOGGERS.
► GO GIVE ‘EM THE APP FOR FREE.
► AND DON’T JUST GIVE IT TO ‘EM FOR FREE
► WHEN EVERYONE ELSE IS GETTING IT FOR FREE,
► BUT YOU WANNA GIVE IT TO ‘EM
► BEFORE YOU LAUNCH IT TO THE PUBLIC.
► BY GIVING ‘EM EARLY ACCESS,
► THEY’RE GONNA BE LIKE,
► AND THEN THEY’RE GONNA COVER
► IT, THEY’RE GONNA FEEL SPECIAL.
► AND THEN WHEN EVERYONE STARTS COVERING IT,
► THEN YOU’RE GONNA GET SOME
► AWESOME PRESS AND SOME SIGNUPS.
► NUMBER TWO, WHAT YOU
► WANNA DO IS GET COVERAGE
► IN THE BLOGOSPHERE.
► NOW, THIS DOESN’T HAVE
► TO JUST BE LIKE PRESS
► WHERE SOMEONE’S COVERING IT SAYING,
► OH, THE NEIL PATEL APP JUST LAUNCHED.
► IT COULD JUST BE SOMEONE
► TALKING ABOUT MARKETING,
► ASSUMING YOU HAVE A MARKETING APP,
► AND THEY INCLUDE YOU
► WITHIN THAT BLOG SPOT.
► SO WHAT I DO IS I GO REACH
► OUT TO ALL THE BLOGGERS
► WHO HAVE ALREADY WRITTEN ARTICLES
► THAT ARE RELATED TO MY APP.
► THE THIRD THING YOU WANNA
► DO, AND I HATE TO SAY THIS,
► IS SPEND MONEY ON ADVERTISING.
► YOU CAN GET A TON OF
► TRAFFIC FROM FACEBOOK ADS
► FOR YOUR APP INSTALLS.
► YOU CAN ALSO GO TO OTHER PEOPLE OUT THERE
► WHO ALREADY HAVE APPS AND
► BUY AD SPACE FROM THEM.
► YOU PROBABLY HAVE SOME
► GAMES ON YOUR PHONE.
► WHAT DO YOU SEE WHEN
► YOU’RE PLAYING THESE GAMES?
► EVERY ONCE IN AWHILE IT’LL
► BE LIKE, OH, PAUSE, AD BREAK,
► AND THERE’LL BE AN AD FOR ANOTHER APP.
► THAT’S WHEN YOU CAN GET YOUR APP IN THERE.
► IT’S DIRT CHEAP.
► YOU CAN DO THIS IN QUANTITY,
► AND THAT’LL ALSO HELP YOU
► DRIVE A LOT OF INSTALLS.
► FOLLOW THOSE THREE THINGS,
► YOU’LL GET A LOT MORE APP
► INSTALLS, AND YOU’LL BE POPULAR,
► AND HOPEFULLY YOUR APP MONETIZES
► SO THAT WAY YOU CAN MAKE MONEY.
► ONCE YOU HAVE PEOPLE IN YOUR APP,
► THEN YOU CAN START
► DOINGS LIKE THE VIRALITY,
► IN WHICH YOU CAN DO INVITE FLOWS,
► GIVE PEOPLE BONUSES
► AND POINTS FOR SHARING,
► RATING, REVIEWING YOUR APP,
► WHICH WILL ALL HELP WITH MORE
► INSTALLS IN THE LONG RUN.
► BUT IF YOU HAVE NO ONE
► COMING INTO YOUR APP,
► THOSE VIRAL LOOPS WON’T WORK

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