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Ad Manager/GA360 Setup

 

► GETTING STARTED WITH GOOGLE ANALYTICS
► DFP/GA SETUP
► MANY PUBLISHERS USE DFP TO MANAGE
► ADSENSE
► AND AD EXCHANGE CAMPAIGNS,
► AS WELL AS CAMPAIGNS FOR ADVERTISERS FROM OTHER PLATFORMS.
► ONCE YOU INTEGRATE WITH DFP, THE “DFP BACKFILL” TAB
► WILL INCLUDE ADSENSE AND ADX DATA FOR ADS THAT WERE SERVED THROUGH DFP.
► KEEP IN MIND THAT ONLY THE DFP GOOGLE PUBLISHER
► TAG IS REQUIRED FOR THIS INTEGRATION TO WORK.
► YOU DON’T NEED THE ADSENSE OR THE ADX TAGS.
► THE “DFP” TAB SHOWS METRICS FOR NON ADSENSE
► AND NON ADX CAMPAIGNS
► THAT YOU’RE MANAGING THROUGH DFP.
► TO GET STARTED, REVIEW THE HELP CENTER LINK
► AT THE END OF THIS LESSON
► FOR IMPORTANT DETAILS ABOUT THE INTEGRATION PROCESS.
► WHEN REVIEWING THE SETUP DETAILS, KEEP IN
► MIND THE FOLLOWING POINTS.
► WHILE THE DFP DATA FOUND WITHIN ANALYTICS
► IS USEFUL FOR ANALYSIS AND TARGETING,
► THESE REPORTS SHOULD NOT BE USED FOR ACCOUNTING
► WORK OR FINANCIAL RECONCILIATION.
► HISTORICAL DATA IS NOT AVAILABLE.
► DFP DATA IN ANALYTICS IS AVAILABLE ONLY
► FROM THE POINT OF LINKING,
► SO GET YOUR INTEGRATION DONE EARLY.
► THE DFP REPORTING INTEGRATION SUPPORTS AMP PAGES
► AND ADS SERVED BY GOOGLE PUBLISHER TAGS.
► VIDEO AND ADS SERVED BY THE DFP SDKS
► FOR ANDROID AND IOS ARE NOT SUPPORTED.
► WITH REGARD TO REMARKETING: ALL USE CASES
► AND PLATFORMS ARE SUPPORTED
► AND LASTLY: DATA THIS INTEGRATION PROVIDES
► IS MOST VALUABLE
► IF BOTH DFP AND ANALYTICS
► ARE INTEGRATED CONSISTENTLY ACROSS THE
► SAME ONLINE PROPERTIES.
► IT’S POSSIBLE TO LINK MULTIPLE ANALYTICS
► ACCOUNTS TO DFP AND VICE VERSA.
► CONNECT WITH YOUR GOOGLE ANALYTICS TEAM
► TO FURTHER DISCUSS THESE CONSIDERATIONS
► AND KICK OFF THE INTEGRATION PROCESS.
► YOU SHOULD NOW UNDERSTAND THE BENEFITS OF THE DFP INTEGRATION,
► AND BE FAMILIAR WITH
► WHERE TO FIND YOUR DFP DATA WITHIN ANALYTICS .
► YOU’VE ALSO WALKED THROUGH SOME EXAMPLES
► OF HOW YOU MIGHT LEVERAGE THIS DATA
► TO GAIN MORE INSIGHT INTO CONTENT PERFORMANCE AND USER BEHAVIOR,
► AND TO CONSTRUCT HIGH VALUE AUDIENCES FOR MONETIZATION OPPORTUNITY.

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