Select your Top Menu from wp menus

Campaign Manager Reporting Integration

https://www.youtube.com/watch?v=Z7OXWmUR7CM

 

► DOUBLECLICK CAMPAIGN MANAGER LETS YOU MANAGE
► AND SERVE DISPLAY ADS ACROSS WEBSITES
► AND MOBILE.
► IT ALSO PROVIDES PERFORMANCE METRICS RELATED
► TO YOUR AD CAMPAIGNS.
► WHEN YOU INTEGRATE DCM WITH GOOGLE ANALYTICS
► YOU CAN ANALYZE HOW DCM IMPRESSIONS AND
► CLICKS DRIVE TRAFFIC ASSIST CONVERSIONS
► AND IMPACT METRICS LIKE BOUNCE RATE AND TIME
► ON SITE.
► YOU CAN ALSO COMPARE YOUR DCM DISPLAY ADVERTISING
► PERFORMANCE WITH OTHER CHANNELS SUCH AS PAID
► AND ORGANIC SEARCH AND EMAIL CAMPAIGNS.
► DOUBLECLICK FLOODLIGHT METRICS WILL ALSO BE
► AVAILABLE ALONGSIDE YOUR ANALYTICS ECOMMERCE
► AND GOAL CONVERSION DATA.
► LET’S SAY THE GOOGLE MERCHANDISE STORE’S
► DCM PROGRAM WANTS TO DRIVE USERS TO THE “WEARABLES”
► PRODUCT CATEGORY WHICH IS TRACKED WITH A
► DOUBLECLICK FLOODLIGHT COUNTER.
► OFTENTIMES DISPLAY ADVERTISING CAN BE SEEN
► AS A MORE UPPER-FUNNEL MARKETING ACTIVITY.
► TO EVALUATE THE FULL FUNNEL AND UNDERSTAND
► THE VALUE OF THEIR DCM AD SPEND THE STORE
► CAN USE THE GOOGLE ANALYTICS ASSISTED CONVERSIONS
► REPORT.
► WE’LL SELECT APRIL FOR THE DATE RANGE.
► THEN WE’LL INCLUDE ONLY THE FLOODLIGHT CONVERSION
► FOR “WEARABLES.”
► YOU CAN SEE A TOTAL OF ASSISTED CONVERSIONS
► FOR “WEARABLES.”
► HERE YOU CAN COMPARE THE PERFORMANCE OF YOUR
► DISPLAY CHANNEL VERSUS OTHER CHANNELS
► IN DRIVING CONVERSIONS.
► YOU CAN ALSO LOOK MORE SPECIFICALLY AT HOW
► DISPLAY CONTRIBUTED TO CONVERSIONS.
► DISPLAY ADS ASSISTED CONVERSIONS OUT
► OF THE CONVERSIONS ASSISTED BY ANY CHANNEL.
► THIS IS % OF TOTAL “ASSISTED CONVERSIONS.”
► IN CONTRAST DISPLAY ADS ACCOUNTED FOR ONLY
► .% OF TOTAL “LAST CLICK OR DIRECT” CONVERSIONS
► NOTICE THAT THE RATIO OF “ASSISTED TO LAST
► CLICK OR DIRECT CONVERSIONS” IS RELATIVELY
► HIGH COMPARED TO OTHER CHANNELS AT ..
► THIS HIGH RATIO TELLS YOU AT-A-GLANCE THAT
► WITHOUT CONSIDERING ASSISTED CONVERSIONS
► YOU’D HAVE SIGNIFICANTLY UNDERVALUED DISPLAY
► ADVERTISING.
► WE’LL EXPLORE THESE REPORTS LATER IN MORE
► DETAIL.

 

Video Link

About The Author

Related posts

Leave a Reply

Your email address will not be published. Required fields are marked *