Select your Top Menu from wp menus

CM Reports, Dimensions, and Metrics

CM Reports, Dimensions, and Metrics

 

► THE DCM INTEGRATION WITH ANALYTICS ENABLES
► A NEW DCM SECTION OF REPORTS AS WELL AS DCM
► METRICS AND DIMENSIONS THAT YOU CAN ACCESS
► THROUGHOUT YOUR ANALYTICS ACCOUNT.
► LOOK UNDER ACQUISITION IN THE LEFT HAND NAVIGATION
► MENU TO FIND THE NEW DOUBLECLICK
► CAMPAIGN MANAGER REPORT SECTION.
► EACH OF THESE NEW REPORTS PAIRS A DCM DIMENSION’S
► VIEW THROUGH AND CLICK THROUGH SESSIONS WITH
► GA SESSION METRICS SUCH AS PAGES PER SESSION,
► BOUNCE RATE, GOAL COMPLETIONS, AND REVENUE.
► THE DCM DIMENSIONS IN THIS SECTION OF YOUR
► ANALYTICS REPORTS ARE ADVERTISERS, CAMPAIGNS,
► SITES, PLACEMENTS, ADS AND CREATIVES.
► IN THE CAMPAIGNS REPORT, YOU CAN ANALYZE YOUR
► DCM CAMPAIGN PERFORMANCE.
► FOR EXAMPLE, YOU CAN SEE THAT FOR THE MONTH
► OF APRIL , THE DCM CAMPAIGN DRIVING THE
► MOST REVENUE IS “GOOGLE MERCHANDISE STORE
► BAGS ”.
► SELECT THE METRIC GROUP “CLICKS” IN THE
► EXPLORER TAB TO VIEW DCM METRICS DIRECTLY
► IMPORTED FROM DOUBLECLICK.
► THESE INCLUDE IMPRESSIONS, CLICKS, AND COST.
► THE FLOODLIGHT REPORT PROVIDES A BREAKDOWN
► OF DCM FLOODLIGHT CONVERSIONS BY DCM FLOODLIGHT
► ACTIVITY.
► YOU CAN APPLY SEGMENTS AND SECONDARY DIMENSIONS
► TO FURTHER ANALYZE THE DATA.
► IN ADDITION TO ENABLING THE DCM REPORT SECTION,
► THE INTEGRATION ALSO LETS YOU USE DCM DIMENSIONS
► WITHIN SEGMENTS OR AS SECONDARY DIMENSIONS
► THROUGHOUT YOUR ANALYTICS REPORTS.
► THESE DIMENSIONS INCLUDE ADVERTISER, CAMPAIGN,
► PLACEMENT, AND MANY MORE.
► NOTE THAT IN ANALYTICS THESE WILL BE LABELED
► WITH “DCM”, FOR EXAMPLE “DCM ADVERTISER”
► AND “DCM CAMPAIGN.”
► YOU CAN ALSO SEE FLOODLIGHT CONVERSION DATA
► IN MOST REPORTS BY SELECTING THE FLOODLIGHT
► METRIC GROUP ON THE EXPLORER TAB.
► FOR EXAMPLE, YOU COULD SEE WHICH IN MARKET
► SEGMENTS IN YOUR DEMOGRAPHICS & INTERESTS
► REPORTS DRIVE THE MOST DCM CONVERSIONS AND
► REVENUE.
► YOU COULD USE THIS INFORMATION TO ADJUST YOUR
► SPENDING TOWARD THOSE IN MARKET SEGMENTS THAT
► DRIVE THE MOST DCM CONVERSIONS, LIKE “CONSUMER
► ELECTRONICS/MOBILE PHONES.”
► YOU CAN ALSO SELECT DCM DIMENSIONS AND METRICS,
► INCLUDING FLOODLIGHT, WHEN CREATING
► CUSTOM REPORTS.
► KEEP IN MIND THAT IT IS NOT POSSIBLE TO COMBINE
► DCM MODEL AND GA MODEL DIMENSIONS
► IN ANY SINGLE REPORT.
► ALSO, IT’S NOT POSSIBLE TO COMBINE GA MODEL
► DIMENSIONS WITH DCM METRICS.
► FOR EXAMPLE, YOU WON’T BE ABLE TO VIEW DCM
► CLICKS AGAINST SOURCE/MEDIUM.
► WITHIN THE GA INTERFACE, YOU CAN SEE THAT
► THE DOUBLECLICK DIMENSIONS ARE LABELED WITH
► EITHER “(DCM MODEL)” OR “(GA MODEL)”.
► FOR EXAMPLE, “DCM CAMPAIGN ID (DCM MODEL).”
► WHERE THERE IS NO LABEL SPECIFYING ATTRIBUTION
► MODEL, IT’S LIKELY USING THE GA MODEL.
► “SOURCE/MEDIUM,” FOR EXAMPLE, IS A GA
► MODEL DIMENSION,
► BUT IT DOES NOT INCLUDE THE LABEL.
► WE’VE COMPLETED AN OVERVIEW OF THE NEW FEATURES
► YOU GET FROM THE DCM AND ANALYTICS INTEGRATION.
► THERE ARE MANY WAYS TO USE THE DCM REPORT
► SECTION IN YOUR ANALYTICS ACCOUNT,
► AS WELL AS THE DCM DIMENSIONS AND METRICS THAT
► ARE AVAILABLE THROUGHOUT.
► IN THE NEXT LESSON, WE’LL WALK YOU THROUGH
► A REAL WORLD EXAMPLE.

Video Link

About The Author

Related posts

Leave a Reply

Your email address will not be published. Required fields are marked *