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► HI I AM SHIVANI FROM POWEREDBYSEARCH.COM
► AND TODAY I AM GOING TO TEACH YOU EVERYTHING
► YOU NEED TO KNOW ABOUT NAVIGATING YOUR GOOGLE
► ANALYTICS TO GET INSIGHTS ABOUT WHAT’S HAPPENING
► ON YOUR WEBSITE.
► SO ONCE YOU’VE SIGNED IN YOU JUST WANT TO
► CLICK ON THE NAME OF YOUR BLOG OR WEBSITE.
► SO I’VE OPENED UP THE GOOGLE ANALYTICS ACCOUNT
► FOR TROYFAWKES.COM.
► TROY IS ONE OF OUR EMPLOYEES HERE AT POWERED
► BY SEARCH.
► SO WHAT YOU FIRST SEE WHEN YOU LOG IN IS THIS
► GRAPH OVER HERE AND THIS GRAPH REPRESENTS
► NUMBER OF VISITS PER DAY.
► AND YOU CAN GO TO THE TOP RIGHT HAND CORNER
► OVER HERE AND CHANGE THE DATE RANGE AND YOU
► CAN CHANGE IT TO ANYTHING FOR TODAY YESTERDAY
► LAST WEEK LAST MONTH.
► I AM GOING TO CHANGE THIS TO LAST MONTH.
► SO NOW THIS IS GOING TO SHOW THE STATISTICS
► FOR JANUARY .
► ANOTHER INTERESTING THING YOU CAN DO IS YOU
► CAN CHANGE IT TO HOURLY WEEKLY MONTHLY.
► SO YOU CAN CHOOSE TO ANALYZE THE DATA ACCORDING
► TO YOUR NEEDS.
► SO BELOW THE GRAPH OVER HERE YOU CAN SEE THERE
► ARE A LOT OF NUMBERS A LOT OF DIFFERENT TERMS
► AND THESE TERMS MIGHT SOUND CONFUSING OR EVEN
► SIMILAR SO I AM GOING TO TELL YOU THE DIFFERENCE
► BETWEEN ALL OF THEM.
► SO LET’S START OFF WITH VISITS.
► VISITS MAY MEAN THE NUMBER OF INDIVIDUAL SESSIONS
► INITIATED BY ALL THE VISITORS TO YOUR SITE.
► SO IF A USER IS INACTIVE ON YOUR SITE FOR
► MINUTES OR MORE ANY FUTURE ACTIVITY IS
► COUNTED AS A NEW SESSION.
► SO ANY USER THAT LEAVES YOUR SITE AND RETURNS
► WITHIN MINUTES IS COUNTED AS ONE VISIT.
► SO BASICALLY A USER CAN OPEN MULTIPLE VISITS
► AND THOSE VISITS CAN OCCUR ON THE SAME DAY
► OR EVEN OVER SEVERAL DAYS.
► AND THERE MAYBE TWO METHODS BY WHICH A VISIT
► ENDS.
► ONE IS AFTER EVERY MINUTES OF INACTIVITY
► BY THE USER AND THE OTHER ONE IS AT THE END
► OF THE DAY AT MIDNIGHT.
► MOVING ON TO THE NEXT TERM HERE IS UNIQUE
► VISITORS.
► UNIQUE VISITORS ARE SIMPLY THE TOTAL NUMBER
► OF PEOPLE THAT VISITED YOUR BLOG FOR A SPECIFIC
► TIME PERIOD.
► AND THIS HAS NOTHING TO DO WITH THE NUMBER
► OF PAGES THEY VISITED OR HOW LONG THEY STAYED
► ON THE BLOG.
► IT’S JUST THE TOTAL NUMBER OF PEOPLE THAT
► OPENED YOUR BLOG.
► MOVING ON TO PAGE VIEWS.
► PAGE VIEWS ARE THE TOTAL NUMBER OF PAGES LOADED
► ON THE BLOG FOR A SPECIFIC TIME PERIOD.
► SO EACH TIME A PAGE IS OPENED ON THE BROWSER
► A PAGE VIEW IS RECORDED.
► PAGES PER VISIT.
► PAGES PER VISIT ARE THE CALCULATIONS OF THE
► AVERAGE NUMBER OF PAGES PER VISITOR.
► SO ON AN AVERAGE EACH VISITOR VIEWED BETWEEN
► ONE TO TWO PAGES PER VISIT.
► AVERAGE VISIT DURATION IS THE AVERAGE TIME
► SPENT ON THE BLOG BY EACH VISITOR.
► SO ON AVERAGE EACH VISITOR SPENT ONE MINUTE
► AND TWELVE SECONDS PER VISIT.
► BOUNCE RATE.
► BOUNCE RATE REPRESENTS THE NUMBER OF PEOPLE
► WHO VISITED THE SITE VIEWED ONE PAGE AND
► LEFT.
► SO BASICALLY IT’S THE PERCENTAGE OF ONE PAGE
► VISIT.
► NOW TROYFAWKES.COM HAD .% AS BOUNCE RATE
► FOR THE MONTH OF JANUARY AND THIS COULD MEAN
► TWO THINGS.
► EITHER THOSE % WERE VERY SATISFIED WITH
► THE ONE PAGE THEY VIEWED AND THEY FOUND EXACTLY
► WHAT THEY WERE LOOKING FOR AND THEY DIDN’T
► NEED TO VIEW ANY OTHER PAGE BECAUSE THEY GOT
► THE INFORMATION THEY REQUIRED SO THEY CAME
► VIEWED THAT PAGE GOT WHAT THEY WANTED AND
► LEFT OR THE PAGE THEY VIEWED WAS OF NO USE
► TO THEM AT ALL SO THEY SIMPLY EXITED THE SITE.
► SO IT COULD REALLY WORK TWO WAYS BUT GENERALLY
► A LOWER BOUNCE RATE IS PREFERRED.
► NOW A SIMILAR TERM THAT IS NOT INCLUDED ON
► THE SITE IS EXIT RATE.
► EXIT RATE AND BOUNCE RATE SOUND SIMILAR BUT
► THEY ARE DIFFERENT.
► EXIT RATE MAINLY APPLIES TO SPECIFIC PAGES
► ON YOUR SITE AND THAT IS THE EXIT PAGES.
► SO THE PAGE THAT THE VIEWER LAST VIEWED BEFORE
► LEAVING THE SITE.
► SO THEY MAY OR MAY NOT HAVE LANDED ON THAT
► PAGE BUT THAT WAS THE LAST PAGE THEY VIEWED
► BEFORE LEAVING THE SITE.
► SO THAT MEANS THAT THEY MAY HAVE VIEWED MORE
► THAN ONE PAGE ON THE SITE BEFORE THEY LEFT
► BUT THE EXIT PAGE WAS THE LAST PAGE THEY VIEWED.
► AND LIKE BOUNCE RATE HIGH EXIT RATES ARE
► NOT PREFERRED BUT THEY ARE GOOD FOR REVEALING
► PROBLEMATIC AREAS ON YOUR SITE.
► SO YOU SHOULD DEFINITELY HAVE A LOOK AT YOUR
► EXIT PAGES AND SEE WHICH AREAS ON YOUR WEBSITE
► NEED IMPROVEMENT.
► AND THEN THE LAST TERM THAT WE HAVE HERE IS
► PERCENTAGE OF NEW VISITS WHICH IS EXACTLY
► WHAT IT SOUNDS LIKE.
► SO BASICALLY IT MEANS THAT .% OF THE
► UNIQUE VISITORS IN JANUARY WERE COMPLETELY
► NEW PEOPLE WHO HAD NEVER VISITED THE BLOG
► BEFORE.
► AND IF YOU LOOK TO THE RIGHT OVER HERE YOU
► HAVE A PIE CHART WHICH REPRESENTS NEW AND
► RETURNING VISITORS AND ACCORDING TO IT IN
► THE MONTH OF JANUARY THERE ARE APPROXIMATELY
► % RETURNING VISITORS AND % NEW VISITORS.
► IT IS ALWAYS GOOD TO GET NEW VISITORS BUT
► YOU DO HAVE TO PUT AN EFFORT TO HAVE THE OLD
► VISITORS COMING BACK TO YOUR SITE AGAIN AND
► AGAIN.
► AND ANOTHER TERM THAT ISN’T SHOWING OVER HERE
► BUT I DO WANT TO TALK ABOUT IS UNIQUE PAGE
► VIEWS.
► AND YES IT IS DIFFERENT FROM PAGE VIEWS.
► SO UNIQUE PAGE VIEWS ARE ACTUALLY A SUB-SET
► OF PAGE VIEWS.
► THEY ARE ALWAYS GOING TO BE LOWER THAN THE
► PAGE VIEWS.
► AND IN THE CASE OF UNIQUE PAGE VIEWS EACH
► VISITOR IS COUNTED ONLY ONCE REGARDLESS OF
► HOW MANY PAGES HE OR SHE OPENED.
► AND UNIQUE PAGE VIEWS ARE MAINLY DIFFERENT
► FROM TOTAL PAGE VIEWS BECAUSE THEY ELIMINATE
► MULTIPLE PAGE VIEWS FROM THE SAME PERSON.
► SO IF A PERSON VISITS A SITE FIVE TIMES
► IT IS COUNTED AS FIVE PAGE VIEWS BUT ONLY
► ONE UNIQUE PAGE VIEW BECAUSE ALL OF THEM CAME
► FROM THE SAME PERSON.
► AND ONE THING THAT BECOMES A LITTLE CONFUSING
► HERE IS THE DIFFERENCE BETWEEN UNIQUE PAGE
► VIEWS AND UNIQUE VISITORS.
► A UNIQUE VISITOR IS EQUIVALENT TO A COOKIE
► IN THE BROWSER.
► SO WHENEVER YOU VISIT A WEBSITE YOU GET A
► COOKIE THAT STAYS IN THE BROWSER UNTIL YOU
► DELETE IT.
► SO IF YOU VISIT A SITE TWICE AND YOU DELETE
► THE COOKIE AFTER YOUR FIRST VISIT YOUR SECOND
► VISIT WILL BE COUNTED AS AN ENTIRELY NEW VISIT.
► SO YOU WILL BE COUNTED AS TWO UNIQUE VISITORS.
► SO IT COULD BE SIMPLY EXPLAINED AS UNIQUE
► VISITORS BEING HOW MANY DIFFERENT COOKIES
► HAVE VISITED THE SITE.
► UNIQUE PAGE VIEWS ON THE OTHER HAND ARE JUST
► UNIQUE VISITS TO A PAGE.
► SO NUMEROUS VISITS TO A PARTICULAR PAGE ARE
► ONLY COUNTED AS ONE UNIQUE PAGE VIEW.
► SO IF I OPEN A WEBSITE THE HOME PAGE CLICK
► ON A PARTICULAR POST AND THEN GO BACK TO THE
► HOME PAGE THE HOME PAGE DID GET TWO HITS
► FROM ME AND IT WAS OPENED TWICE AND IS COUNTED
► AS TWO PAGE VIEWS BUT ONLY ONE UNIQUE PAGE
► VIEW.
► ANOTHER COOL LITTLE TRICK THAT YOU COULD DO
► HERE IS CLICK ON ANY ONE OF THESE TERMS AND
► HAVE THE GRAPH ABOVE REPRESENT IT AND COMPLETELY
► CHANGE.
► SO IF YOU WANT TO HAVE A LOOK AT UNIQUE VISITORS
► IN DEPTH YOU JUST CLICK ON THAT AND START
► ANALYZING.
► AND AS I MENTIONED EARLIER YOU CAN VIEW THIS
► HOURLY DAILY WEEKLY MONTHLY AND YOU CAN
► COMPLETELY CHANGE THE TIME RANGE TO ANYTHING
► THAT YOU LIKE.
► SO AS YOU CAN SEE GOOGLE ANALYTICS IS VERY
► DETAILED.
► BELOW THE GRAPH AND THE TERMS THAT I JUST
► DISCUSSED THERE IS SOME OTHER INFORMATION
► OVER HERE ABOUT DEMOGRAPHICS AND LANGUAGES.
► I AM NOT GOING TO GET INTO THAT RIGHT NOW
► BECAUSE IT IS ALSO PART OF THE STANDARD REPORTS
► ON THE SIDE BAR OVER HERE SO I AM GOING TO
► BE DISCUSSING IT IN DETAIL LATER.
► SO BEFORE I START WITH THE SIDE BAR OVER
► HERE I WANT TO COVER THE TABS ON TOP.
► SO RIGHT NOW WE ARE IN THE REPORTING TAB.
► IF I CLICK ON THIS HOME ICON HERE IT TAKES
► ME TO THE PAGE THAT WE STARTED AT.
► THIS PAGE HERE JUST SHOWS HOW MANY SITES ARE
► LINKED TO THE ANALYTICS ACCOUNT.
► NOW IF I CLICK ON CUSTOMIZATION HERE IT ALLOWS
► ME TO CREATE CUSTOM REPORTS.
► CUSTOM REPORTS ARE BASICALLY SUMMARIES OF
► ALL THE ANALYTICS DATA AND YOU CHOOSE WHICH
► DATA YOU WANT TO BE A PART OF THE REPORT.
► WHATEVER YOU FEEL IS IMPORTANT OR WHATEVER
► YOU ARE CONCENTRATING ON.
► IF IT IS MADE THE RIGHT WAY THESE REPORTS
► CAN BE INCREDIBLE TIME SAVERS.
► NOW THIS ACCOUNT DOESN’T HAVE ANY CUSTOM REPORTS
► CREATED BUT I AM GOING TO SHOW YOU HOW TO
► MAKE ONE RIGHT NOW.
► SO FIRST THING FIRST YOU CLICK ON NEW CUSTOM
► REPORT YOU GIVE YOUR REPORT A NAME AND I
► AM GOING TO NAME MINE TRAFFIC SUMMARY THEN
► YOU WANT TO CHOOSE YOUR REPORT TYPE AND FOR
► THIS YOU HAVE THREE OPTIONS EXPLORER FLAT
► TABLE AND MAP OVERLAY.
► I AM GOING TO GO WITH FLAT TABLE.
► SO IT IS GOING TO GIVE ME MY INFORMATION
► IN TABULAR FORM.
► THEN I AM GOING TO CHOOSE DIMENSIONS AND METRIC.
► NOW A DIMENSION IS LIKE A DESCRIPTIVE CHARACTERISTIC
► AND A METRIC IS LIKE AN INDIVIDUAL ELEMENT.
► THEY ARE RELATED IN THE SENSE THAT METRICS
► ARE INDIVIDUAL ELEMENTS OF DIMENSIONS.
► SO DIMENSIONS ARE OFTEN ASSOCIATED WITH ONE
► OR MORE METRIC.
► SO I AM GOING TO GO AHEAD AND CHOOSE THEM
► AND YOU ARE DEFINITELY GOING TO UNDERSTAND
► DIMENSIONS AND METRICS IN MORE DEPTH AFTER
► I AM DONE CHOOSING THEM.
► SO I AM GOING TO ADD METRICS FIRST.
► I AM GOING TO ADD PAGE VIEWS PLUS ADD UNIQUE
► VISITORS.
► SO I AM DONE ADDING MY METRICS I AM GOING
► TO ADD MY DIMENSIONS I AM GOING TO ADD SOURCE
► AND LET’S ADD COUNTRY.
► SO THESE DIMENSIONS AND METRICS ARE GOING
► TO BE A PART OF MY FLAT TABLE.
► AND AN EASY WAY TO EXPLAIN THIS IS THAT THE
► METRICS ARE GOING TO BE LIKE THE COLUMNS OF
► THE TABLE AND THE DIMENSIONS ARE GOING TO
► BE LIKE THE ROWS.
► SO BASICALLY I AM GOING TO HAVE A LOT OF
► INFORMATION ABOUT THE PAGE VIEWS UNIQUE VISITORS
► AND HOW MUCH TIME THE VISITORS ARE SPENDING
► ON THE PAGE ALL OF THAT BASED ON THE SOURCE
► WHERE THEY ARE COMING FROM AND THE COUNTRY
► WHERE THEY ARE COMING FROM.
► BUT YOU WILL UNDERSTAND THAT IN MORE DETAIL
► ONCE I CLICK SAVE AND THE TABLE IS GENERATED.
► YOU CAN ALSO ADD A FILTER IF YOU LIKE IT
► WILL HELP OUT IN LEAVING OUT THINGS THAT YOU
► DON’T WANT IN CASE YOU DON’T WANT ALL OF
► THE DATA TO BE A PART OF THE TABLE.
► SO ONCE YOU ARE DONE ADDING YOUR FILTER IF
► YOU WANT THAT AND ALL YOUR DIMENSIONS AND
► METRICS YOU WILL CLICK ON SAVE AND IT’S GOING
► TO GIVE YOU YOUR REPORT.
► SO HERE IN THE TABLE I HAVE MY TWO DIMENSIONS
► SOURCE AND COUNTRY AND THEN I HAVE ALL THE
► METRICS PAGE VIEWS UNIQUE VISITORS AVERAGE
► TIME ON PAGE AND BOUNCE RATE.
► SO BASICALLY IT SHOWS ME ALL THE METRICS
► FOR THE DIFFERENT COUNTRIES THAT THEY ARE
► COMING FROM AND THE SOURCES THAT THEY ARE
► COMING FROM.
► SO NOW THAT YOU KNOW HOW TO GENERATE A CUSTOM
► REPORT WE ARE GOING TO MOVE ON TO THE ADMIN TAB.
► YOU CAN HAVE ACCESS TO INFORMATION SUCH AS
► ACCOUNT AND PROPERTY AND THESE ARE MORE IMPORTANT
► TO THE ACTUAL OWNER OF THE BLOG SO YOU CAN
► ACCESS THINGS SUCH AS YOUR ACCOUNT SETTINGS
► YOUR PROPERTY SETTINGS AND ALL THAT.
► BUT WHAT I MAINLY WANT TO TALK TO YOU ABOUT
► IS ALL THE INFORMATION OVER HERE.
► SO IF YOU CLICK ON VIEW SETTINGS OVER HERE
► YOU CAN SEE SOME INFORMATION REGARDING TIME
► ZONE OF YOUR BLOG E-COMMERCE SETTINGS AND
► SITE SEARCH TRACKING ETCETERA.
► BUT I AM NOT GOING TO CLICK ON IT BECAUSE
► IT HAS SOME CONFIDENTIAL INFORMATION SUCH
► AS THE VIEW ID SO I AM GOING TO SKIP THAT
► PART.
► YOU CAN ALSO CHECK OUT THE GOALS AND THE FILTERS
► AREA BUT THERE AREN’T ANY SET FOR THIS ACCOUNT
► AT THE MOMENT BUT MAYBE YOU CAN JUST ADD
► SOME GOALS WHICH ARE JUST THE MAIN THINGS
► THAT YOU WANT YOUR VISITORS TO DO.
► AND IT’S A GOOD WAY TO MEASURE HOW MANY TIMES
► A VISITOR COMPLETES ONE OF YOUR GOALS AND
► A CONVERSION TAKES PLACE.
► FILTERS OVER HERE ALLOW YOU TO LIMIT SPECIFIC
► DATA THAT YOU DON’T WANT TO BE PART OF THE
► REPORT.
► BELOW THAT WE HAVE PERSONAL TOOLS AND ASSETS.
► SO WE HAVE SEGMENTS OVER HERE WHICH ALLOWS
► YOU TO ISOLATE SPECIFIC TYPES OF TRAFFIC WITHIN
► YOUR GOOGLE ANALYTICS REPORTING.
► THEN WE HAVE ANNOTATIONS.
► AND THEY ARE MAINLY FOR LETTING USERS LEAVE
► NOTES ON THE GRAPHS SO YOU CAN MARK IMPORTANT
► HAPPENINGS ACCORDING TO THE DATE ON WHICH
► THEY HAPPEN.
► SO.
► LET’S CREATE AN ANNOTATION RIGHT NOW.
► WE ARE GOING TO GO BACK TO THE REPORTING TAB
► AND I AM GOING TO CREATE ANNOTATION FOR THE
► MONTH WITH THE HIGHEST TRAFFIC.
► SO TROY’S BLOG WAS ACTUALLY STARTED IN JUNE
► BUT HE DIDN’T MAKE AN ANALYTICS ACCOUNT
► UNTIL JANUARY .
► SO I AM GOING TO SET THIS DATE TO JANUARY
► IT IS GOING TO BE A CUSTOM DATE
► AND IT IS GOING TO BE TILL FEBRUARY .
► AND I AM GOING TO SET THIS TO MONTH.
► SO TRAFFIC WISE HIS HIGHEST MONTH WAS IN
► OCTOBER AND IT HAD VISITS.
► SO TO CREATE AN ANNOTATION I AM JUST GOING
► TO CLICK ON THIS ARROW BELOW HERE AND I AM
► GOING TO CLICK ON CREATE NEW ANNOTATION.
► SO THIS IS GOING TO BE FOR OCTOBER I AM
► GOING TO CLICK ON OCTOBER I AM GOING TO HAVE
► TO CLICK ON THAT AGAIN.
► SO IT IS SET FOR THE ST OF OCTOBER
► AND I AM JUST GOING TO WRITE HIGHEST TRAFFIC
► TILL PRESENT.
► AND THAT IS BEGINNING OF FEBRUARY AND
► THEN YOU ARE JUST GOING TO CLICK ON SAVE.
► AND THAT’S HOW YOU MAKE AN ANNOTATION.
► SO I AM GOING TO GO BACK TO THE ADMIN AREA
► AND THERE IS OUR ANNOTATION.
► HIGHEST TRAFFIC TILL PRESENT.
► AND THE NEXT THING WE HAVE TO DISCUSS IS ATTRIBUTION
► MODELS.
► THE ATTRIBUTION MODELING IS AN INTENSE TOPIC
► AND ALSO A VERY BROAD TOPIC.
► SO I AM NOT GOING TO GO INTO TOO MUCH DETAIL
► HERE I AM PLANNING ON MAKING A SEPARATE VIDEO
► FOR THAT BUT I AM GOING TO GIVE AN INTRODUCTION.
► ATTRIBUTION MODELING IS BASICALLY CONCERNED
► WITH DETERMINING THE VALUE OF EACH CUSTOMER
► TOUCH POINT THAT LEADS TO A CONVERSION AND
► IT REALLY HELPS IN UNDERSTANDING YOUR CUSTOMER’S
► JOURNEY.
► SO TO MAKE AN ATTRIBUTION MODEL YOU CLICK
► ON NEW ATTRIBUTION MODEL AND YOU GIVE YOUR
► MODEL A NAME.
► I AM NOT GOING TO ACTUALLY MAKE IT BUT I’LL
► GIVE YOU A BRIEF INTRODUCTION OF IT.
► AND THEN YOU CHOOSE ONE OF THE BASE LINE MODELS.
► SO YOU HAVE THE OPTION OF LINEAR FIRST INTERACTION
► LAST INTERACTION TIME DECAY AND POSITION
► BASED.
► IN THE LINEAR ATTRIBUTION MODEL EACH TOUCH
► POINT IN THE CONVERSION PATH SHARES EQUAL
► CREDIT FOR THE SALE.
► SO IF THERE IS A CONVERSION PATH WITH FOUR
► CHANNELS EACH CHANNEL WILL GET CREDIT FOR
► % OF THE CONVERSION.
► AND THIS IS THE GOOD WAY TO EVALUATE THE OVERALL
► CONTRIBUTION OF YOUR CHANNELS.
► IN THE FIRST INTERACTION THE FIRST TOUCH
► POINT RECEIVES % OF THE CREDIT FOR SALE.
► AND THIS IS THE GREAT METHOD FOR NEW COMPANIES
► WHO WANT TO KNOW HOW PEOPLE FIND THEM THE
► FIRST TIME AND CONVERT.
► LAST INTERACTION MODEL IS THE ONE IN WHICH
► THE LAST TOUCH POINT GETS % OF THE CREDIT
► FOR THE SALE.
► IN THE TIME DECAY MODEL THE TOUCH POINTS THAT
► ARE CLOSEST IN TIME TO THE SALE OR CONVERSION
► GET THE CREDIT.
► AND THIS IS SOMETHING THAT YOU WOULD WANT
► TO USE WHEN THERE IS A PROMOTIONAL OFFER GOING
► ON ON YOUR SITE.
► IN POSITION BASED % OF THE CREDIT IS GIVEN
► TO THE FIRST AND THE LAST INTERACTION AND
► THE REMAINING GET % DISTRIBUTED AMONGST
► THEM EVENLY.
► SO THAT WAS JUST A BRIEF EXPLANATION OF ATTRIBUTION
► MODEL.
► AND THEN WE HAVE CUSTOM CHANNEL GROUPING.
► A CHANNEL GROUPING IS A SET OF LABELS WHERE
► EACH LABEL IS APPLIED TO A CHANNEL OR A GROUP
► OF CHANNELS THAT YOU WOULD LIKE TO SEE IN
► YOUR REPORTS.
► SO WHEN YOU DEFINE CHANNEL GROUPING YOU SPECIFY
► WHICH CHANNELS BELONG TO WHICH LABEL.
► AND THEN WE HAVE CUSTOM ALERTS.
► SO GOOGLE ANALYTICS HAS AN ENGINE THAT MONITORS
► YOUR TRAFFIC AND YOUR POSTS AND ALERTS IF
► IT SEES SOMETHING UNUSUAL.
► SO IF YOUR TRAFFIC DRASTICALLY DROPS IT WILL
► ALERT YOU.
► LET’S TRY CREATING ONE.
► YOU ARE GOING TO CLICK ON NEW ALERT.
► AND I AM GOING TO MAKE AN ALERT FOR WHEN
► THE TRAFFIC INCREASES TO OVER PAGE VISITS
► A MONTH.
► BECAUSE I HAVE NOTICED THAT TROY’S BLOG IS
► GETTING AROUND PAGE VIEWS A MONTH ON
► AN AVERAGE.
► AND I GUESS WOULD BE THE NEXT MILESTONE.
► SO WHEN IT CROSSES HE WILL GET A NOTIFICATION.
► SO ONCE YOU ARE DONE FILLING IN ALL THE INFORMATION
► YOU ARE JUST GOING TO CLICK ON SAVE ALERT.
► THEN WE HAVE SCHEDULED EMAILS.
► SO WHAT SCHEDULED EMAILS GOOGLE LETS YOU
► EXPORT ANY OF THE REPORTS AND YOU CAN SCHEDULE
► IT TO BE EMAILED DAILY WEEKLY MONTHLY EVEN
► QUARTERLY.
► SO FOR THIS YOU GO TO YOUR REPORTING TAB AND
► CLICK ON EMAIL AND YOU CAN WRITE IN YOUR EMAIL
► ADDRESS AND YOU CAN CHECK IF YOU WANTED TO
► BE SENT TO YOU WEEKLY DAILY WHATEVER YOU
► LIKE EVEN QUARTERLY.
► SO THAT’S HOW YOU SCHEDULE EMAIL.
► I AM GOING BACK TO ADMIN AREA.
► SHORT CUTS ARE ACTUALLY REALLY COOL.
► THEY REMEMBER YOUR SETTINGS SO YOU DON’T HAVE
► TO RECONFIGURE A REPORT EACH TIME YOU OPEN IT.
► SO TO CREATE A SHORT CUT YOU GO OVER TO THE
► REPORTING TAB AND BASICALLY YOU JUST MAKE
► SOME CUSTOMIZATION ACCORDING TO YOUR NEEDS
► AND THEN YOU CAN SAVE IT AS A SHORT CUT AND
► IT WILL SHOW UP IN YOUR DASHBOARD.
► SO LETS SAY THAT I WANT TO CREATE A SHORT
► CUT FOR A REPORT THAT COMPARES VISITS AND
► PAGE VIEWS MONTHLY.
► SO I HAVE VISITS I AM GOING TO SELECT A
► SECOND METRIC PAGE VIEWS AND I AM GOING TO
► SWITCH BACK TO MONTHLY AND LET’S DO THAT FOR
► LAST MONTH.
► JUST THAT IT SHOWS US THE GRAPH LIKE A LITTLE
► DOT SO WHEN YOU HOVER OVER THE DOT IT TELLS
► YOU THE VISITS AND THE PAGE VIEWS.
► SO BASICALLY NOW THIS GRAPH IS GOING TO GIVE
► ME A COMPARISON OF MY VISITS VERSUS MY PAGE
► VIEWS EACH MONTH.
► NOW TO SAVE THIS I CLICK ON SHORT CUT OVER
► HERE AND GIVE IT A NAME.
► I SAVE THAT AND NOW WE HAVE IT AS A SHORT
► CUT ON THE SITE.
► AND ALL THE SHORT CUTS THAT ARE CREATED ARE
► GOING TO BE HERE IN A LIST FORM AND WHEN I
► CLICK ON MY SHORT CUT IT IS GOING TO COME
► UP SO THIS IS A REALLY GOOD TIME SAVER.
► AND THE LAST THING THAT WE HAVE TO DISCUSS
► IN THE ADMIN AREA ARE SHARE ASSETS.
► AND THEY MAINLY ALLOW YOU TO SHARE CUSTOM
► REPORTS AND ADD DASHBOARDS.
► SO NOW THAT WE ARE DONE DISCUSSING ALL OF
► THE TABS ABOVE WE CAN GO BACK TO REPORTING
► AND DISCUSS THE SIDE BAR OVER HERE.
► SO ON THE LEFT HAND SIDE OVER HERE I HAVE
► MY STUFF WHICH BEGINS WITH DASH BOARDS.
► SO IF I CLICK ON MY DASH BOARD ALL THIS STUFF
► POPS UP AND WE GET ALL OF THESE WIDGETS OVER
► HERE ALL ON ONE PAGE.
► SO YOU CAN CLICK ON ADD A WIDGET ABOVE AND
► YOU CAN ADD ANYTHING ELSE THAT YOU WISH TO
► AND YOU CAN CLICK ON X ON ANY OF THE WIDGETS
► IF YOU WANT TO GET RID OF THEM.
► AND BASICALLY THIS IS WHAT EVERY ANALYTICS
► ACCOUNT GETS BUT YOU CAN COMPLETELY X OUT
► ALL OF THEM REMOVE ALL OF THEM OR CREATE
► A COMPLETELY NEW CUSTOMIZED DASHBOARD ACCORDING
► TO YOUR NEEDS.
► THE GOOGLE ANALYTICS DASHBOARD SYSTEM IS GREAT
► BECAUSE IT’S LIKE A LITTLE SUMMARY.
► SO IF YOU ARE EVER SHORT ON TIME BUT YOU
► STILL WANT TO SEE YOUR PERFORMANCE YOU CAN
► JUST LOG IN QUICKLY HAVE A LOOK AT YOUR CUSTOMIZED
► DASHBOARD SINK IN THE INFORMATION AND QUICKLY
► LOG OUT.
► AFTER DASHBOARDS WE HAVE SHORT CUTS HERE
► WHICH I SHOWED YOU EARLIER AND YOU CAN CLICK
► ON OVERVIEW AND ALL OF YOUR SHORT CUTS COME
► UP ON ONE PAGE.
► AFTER THAT WE HAVE INTELLIGENCE EVENTS.
► YOU CAN VIEW THEM DAILY WEEKLY OR MONTHLY.
► THEY ARE MAINLY OF TWO TYPES AUTOMATIC ALERTS
► AND CUSTOM ALERTS.
► SO AUTOMATIC ALERTS TAKE PLACE WHEN GOOGLE
► ANALYTICS DETECTS A SIGNIFICANT CHANGE IN
► TRAFFIC PATTERN ON YOUR SITE AND CUSTOM ALERTS
► ARE THE ONES THAT YOU CREATE YOURSELF.
► LIKE THE ONE I CREATED EARLIER TO NOTIFY TROY
► WHEN HIS PAGE VIEWS EXCEED FOR ANY OF
► THE FUTURE MONTHS.
► SO THAT’S THE MEANING OF INTELLIGENCE EVENTS
► ARE ABOUT.
► MOVING ON TO THE STANDARD REPORTS.
► THE FIRST ONE THAT WE HAVE IS REAL TIME.
► LET’S CLICK ON OVERVIEW SO IT SHOWS US THAT
► AT THE MOMENT THERE ARE ZERO VISITORS ON THE
► SITE RIGHT NOW AND MAINLY JUST GIVES US SOME
► INFORMATION RELATED TO THE VISITORS THAT ARE
► ON YOUR SITE AT THE MOMENT.
► SO RIGHT NOW THERE ARE ZERO VISITORS BUT IF
► THERE WAS ONE OR MORE THAN ONE VISITOR IT
► WOULD HAVE GIVEN ME INFORMATION ABOUT THE
► PAGE VIEWS THAT PERSON IS VIEWING.
► THAT JUST CHANGED TO ONE VISITOR.
► SO IT TELLS US THAT THIS VISITOR IS FROM
► OTTAWA AND IS VIEWING THE ABOUT PAGE.
► IT ALSO TELLS US THE PAGE VIEWS PER MINUTE.
► SO ONE PAGE VIEW FOR THE LAST MINUTE PAGE
► VIEWS PER SECOND AND IF I CLICK ON TRAFFIC
► SOURCES IT TELLS ME THAT THE PERSON IS VIEWING
► THE ABOUT PAGE AND THE PERSON DIRECTLY CAME
► TO THE SITE.
► SO REAL TIME IS GREAT FOR SHOWING YOU WHO
► IS ON YOUR SITE.
► IT MAY NOT ALWAYS BE A % ACCURATE BUT IT
► IS STILL REALLY INTERESTING TO LOOK AT.
► SO SINCE THIS VISITOR CAME TO THE SITE DIRECTLY
► BY JUST PUNCHING IN THE URL INTO THE ADDRESS
► BAR ABOVE IT DOESN’T TELL US WHAT THE REFERRAL
► SOURCES OR SOCIAL SOURCES BECAUSE IT DIDN’T
► COME FROM A SOCIAL MEDIA SOURCE OR A REFERRAL
► SOURCE BUT IF THERE WERE MORE THAN ONE VISITOR
► IF THERE WERE FIVE OR SIX VISITORS AND ONE
► OF THEM CAME FROM A REFERRAL SOURCE IT WOULD
► HAVE SHOWN UP OVER HERE.
► IT ALSO DOES NOT TELL US ABOUT THE KEYWORDS
► AND THAT’S JUST HOW GOOGLE ANALYTICS IS SOMETIMES
► IS DOESN’T GIVE YOU INFORMATION ABOUT KEYWORDS
► BUT THAT’S JUST HOW IT IS.
► SO REAL TIME IS ACTUALLY VERY INTERESTING.
► AND THEN WE HAVE AUDIENCE.
► JUST GOING TO CLICK ON OVERVIEW SO IT BRINGS
► US BACK TO THE EXACT SAME GRAPH THAT WE SAW
► AT THE BEGINNING OF THIS VIDEO.
► SO YOU HAVE A GRAPH OVER HERE YOU HAVE THE
► TERMS AND YOU CAN CLICK IT TO HOURLY DAILY
► MONTHLY WEEKLY.
► YOU CAN CHANGE THE DATE RANGE YOU HAVE A
► PIE CHART OVER HERE SO ALL THE SAME THINGS
► WE SAW ABOVE.
► NOW ONE THING THAT I DIDN’T DISCUSS IN DETAIL
► BEFORE WAS ABOUT LANGUAGE DEMOGRAPHICS AND
► ALL THAT.
► SO IF I CLICK ON LANGUAGE IT TELLS ME ABOUT
► THE DIFFERENT LANGUAGES THAT THE PEOPLE ARE
► SPEAKING WHO ARE VISITING THE BLOG.
► COUNTRY TELLS ME WHICH COUNTRY THEY ARE COMING
► FROM SO UNITED STATES IS BRINGING IN THE
► MOST TRAFFIC AND INDIA IS NUMBER
► AND IF I CLICK ON CITY IT TELLS ME HOW MUCH
► TRAFFIC IS COMING FROM WHICH CITIES.
► AND I CAN ALSO VIEW THE INFORMATION OF THE
► BROWSER WHICH BROWSER THEY ARE USING WHILE
► BROWSING THE SITE THE OPERATING SYSTEM THEY
► ARE USING WHICH SERVICE PROVIDER THEY ARE
► USING AND JUST A LOT OF INFORMATION LIKE THAT.
► SO THESE ARE JUST SOME OF THE MORE TECHNICAL
► THINGS THAT YOU CAN HAVE A LOOK INTO.
► TELLS YOU ABOUT THEIR SCREEN RESOLUTION SO
► THAT’S SOMETHING THAT YOU CAN LOOK INTO.
► AND IT COULD BE IMPORTANT TO YOU FOR THE DESIGN
► OF THE WEBSITE.
► SO BASICALLY ALL OF THESE THINGS ARE THERE
► IN THE SIDE BAR AS WELL.
► AND IF I CLICK ON VISITORS THIS REALLY INTERESTING
► SORT OF MAP THING POPS UP.
► SO THIS SHOWS US WHERE THE VISITORS ARE COMING
► FROM IF THAT’S WHAT YOU CHOOSE.
► IT’S REALLY INTERESTING BECAUSE IT SHOWS YOU
► THE PATH THAT YOUR VISITORS TAKE WHILE THEY
► ARE ON YOUR SITE.
► SO RIGHT NOW IT IS SET TO COUNTRY I COULD
► CHANGE THAT TO ANYTHING THAT I LIKE.
► LET’S CHANGE THAT TO SOURCE.
► SO NOW IT COMPLETELY CHANGES AND IT TELLS
► US WHERE THE PEOPLE ARE COMING FROM AND WHERE
► THEY ARE GOING.
► SO IT TELLS US THAT FOR THE MONTH OF JANUARY
► PEOPLE CAME FROM GOOGLE AND SOME
► PEOPLE CAME DIRECTLY SOME PEOPLE CAME THROUGH
► FACEBOOK AND SOME OTHER SOURCES.
► SO PEOPLE WHO CAME FROM GOOGLE MAINLY WENT
► TO THIS PAGE OVER HERE SO THIS TELLS US THAT
► THIS IS ONE OF THE TOP PERFORMING PAGES I
► GUESS SOMETHING THAT WOULD HAVE A GREAT RANK
► IN GOOGLE SOME OF THEM WENT TO THIS PAGE
► OVER HERE AND JUST VARIOUS PAGES ON THE WEBSITE.
► SO IT MAINLY TELLS US WHERE THEY CAME FROM
► THE FIRST PAGE THEY VIEWED NEXT PAGE THEY
► VIEWED AND WHICH WERE SOME OF THE EXIT PAGES.
► SO YOU CAN SORT OF TRACE THE PATH THAT THE
► VISITORS WENT THROUGH WHILE THEY WERE ON THE
► SITE.
► WHERE THEY CAME FROM WHERE THEY WENT AFTER
► THAT.
► SO IT IS SHOWING ME THAT SOME PEOPLE CAME
► FROM GOOGLE AND THEY WENT TO THIS PAGE OVER
► HERE HOW TO SPEAK CLEARLY THEN THEY WENT
► TO THIS ONE OVER HERE HOW TO IMPROVE SPEAKING
► SKILLS IN SEVEN STEPS THEN THEY WENT TO
► ADDITIONAL PAGES.
► SO IT TELLS ME A LOT ABOUT SOURCE THEY ARE
► COMING FROM STARTING PAGES FIRST INTERACTIONS
► SECOND INTERACTION.
► AND ONE THING THAT I CAN SEE OVER HERE IS
► THAT MOST OF THE GOOGLE TRAFFIC IS LEAVING
► THROUGH THIS PAGE OVER HERE BUT THE VISITORS
► ARE NOT VISITING ANY PAGE AFTER THIS.
► THIS IS ONE OF THE EXIT PAGES.
► SO JUST LIKE REAL TIME ONE OF THE REALLY INTERESTING
► THINGS THAT YOU CAN HAVE A LOOK AT IN GOOGLE
► ANALYTICS YOU CAN ALSO CHANGE THE LEVEL OF
► DETAIL.
► SO YOU CAN GO TOWARDS SHOW MORE CONNECTIONS
► AND REALLY GO INTO THE DETAILS OF THE VISITORS
► FLOW.
► AFTER AUDIENCE WE HAVE ACQUISITION.
► WE CLICK ON OVERVIEW AND THIS IS ONE OF MY
► FAVORITE PARTS OF GOOGLE ANALYTICS BECAUSE
► IT TELLS YOU WHERE YOUR VISITORS CAME FROM
► HOW YOU ACQUIRED THEM.
► SO IT TELLS YOU HOW MANY OF THEM CAME FROM
► GOOGLE THROUGH ORGANIC SEARCH HOW MANY DIRECTLY
► PUNCHED IN YOUR URL INTO THE ADDRESS BAR AND
► CAME TO YOUR SITE HOW MANY CAME THROUGH REFERRAL
► SOURCES SOCIAL AND OTHER SOURCES.
► SO IF YOU CLICK ON THESE OVER HERE IT GIVES
► YOU A LOT MORE INFORMATION IN DEPTH.
► SO I CAN CLICK ON CHANNELS IT WILL TELL
► ME ALL THE CHANNELS IT WILL TELL ME THE VISITS
► PER CHANNEL PERCENTAGE OF NEW VISITS THE
► AMOUNT OF NEW VISITS THE BOUNCE RATES IT
► GIVES ME ALL OF THAT INFORMATION FOR ALL THE
► DIFFERENT CHANNELS.
► AND FOR EVEN MORE INFORMATION I CAN CLICK
► ON ALL TRAFFIC OVER HERE AND IT WILL TELL
► ME THE NAMES AND THE URLS OF THE PLACES WHERE
► THE TRAFFIC IS COMING FROM.
► SO A LOT OF IT IS COMING FROM GOOGLE AND IT
► IS ORGANIC TRAFFIC WHICH IS EXCELLENT.
► A LOT OF IT IS DIRECT SOME OF IT IS FROM
► FACEBOOK AND THEN WE HAVE SOME OTHER SITES
► OVER HERE WHICH ARE REFERRAL SITES THAT ACTUALLY
► IS GOOD.
► AND YOU CAN GO TO THE SECOND PAGE OF THIS
► AND YOU CAN LOOK IN DETAIL AND SEE WHERE YOUR
► TRAFFIC IS COMING FROM.
► WHICH WEBSITES ARE REFERRING TO YOU WHICH
► WEBSITES ARE LINKING TO YOU.
► THEN IF YOU WANT TO HAVE A LOOK AT REFERRALS
► IN MORE DETAIL YOU CAN CLICK ON ALL REFERRALS
► AND IT TELLS YOU ALL THE SITES THAT IS REFERRING
► TO YOU.
► THEN WE HAVE CAMPAIGNS.
► CAMPAIGNS MAINLY GIVES YOU INFORMATION ON
► HOW WELL YOUR CAMPAIGNS ARE WORKING.
► SO IF YOU ARE RUNNING A GOOGLE ADWORDS CAMPAIGN
► THIS IS THE PLACE THAT YOU WOULD WANT TO BE.
► AND THEN WE HAVE KEYWORDS.
► NO POINT IN CLICKING PAID BECAUSE THERE HAS
► NEVER BEEN ANY ADWORDS CAMPAIGNS FOR THIS BLOG
► BUT IF YOU CLICK ON ORGANIC HERE IT TELLS
► YOU THE DIFFERENT KEYWORDS THAT YOU ARE RANKING
► FOR AND DIFFERENT KEYWORDS THAT PEOPLE ARE
► SEARCHING ON GOOGLE AND FINDING YOUR BLOG
► CLICKING ON YOUR LINK AND ACTUALLY COMING
► TO YOUR BLOG.
► SO THESE ARE SOME DIFFERENT KEYWORDS OVER
► HERE THAT THE BLOG IS RANKING FOR.
► THEN WE HAVE COST ANALYSIS.
► THE COST ANALYSIS REPORT SHOWS DATA FOR THE
► PERFORMANCE OF YOUR PAID MARKETING CHANNELS.
► SO IT COMPARES THE COST OF EACH CAMPAIGN WITH
► ITS REVENUE AND HELPS IN CALCULATING THE ROI.
► IT’S REALLY HELPFUL IN LETTING YOU KNOW HOW
► EACH CAMPAIGN PERFORMS AND IT IS GREAT FOR GETTING
► INSIGHTS ON GOOGLE ADWORDS AND EVEN OTHER
► NON GOOGLE SEARCH ENGINE CAMPAIGNS.
► THEN WE HAVE GOOGLE ADWORDS.
► GOOGLE ADWORDS IS AN EXCELLENT PLACE TO BE
► IF YOU HAVE AN ADWORDS CAMPAIGN GOING ON AND
► YOU CAN LINK YOUR ADWORDS ACCOUNT TO YOUR
► ANALYTICS ACCOUNT AND GET PLENTY OF INFORMATION
► ON HOW YOUR CAMPAIGN IS DOING.
► AND LINKING YOUR ADWORDS AND YOUR ANALYTICS
► TO EACH OTHER IS HIGHLY RECOMMENDED BECAUSE
► IT ALLOWS YOU TO VIEW YOUR ADWORDS QUICK AND
► COST DATA ALONGSIDE YOUR ANALYTIC SITE ENGAGEMENT
► DATA.
► SO IT IS QUITE HELPFUL.
► AND ONCE YOU HAVE THAT DONE YOU CAN CHECK
► OUT HOW YOUR CAMPAIGN IS GOING ADJUST HAVE
► A LOOK AT YOUR KEYWORDS AND CLICKS AND MATCH
► SEARCH QUERIES WHICH ALLOWS YOU TO SEE SEARCH
► QUERIES THAT MATCH YOUR KEYWORD LIST AND TO
► SEE HOW PEOPLE ARE SEARCHING RELATED TO YOUR
► PRODUCTS/SERVICES AND REFINE YOUR KEYWORDS
► ACCORDINGLY.
► DAY PARTS OVER HERE LET YOU VIEW YOUR STATS
► BASED ON SPECIFIC HOUR OF THE DAY AND DAY
► OF THE WEEK DEPENDING ON YOUR TIME ZONE.
► AND THIS IS GREAT IF YOU ARE SELLING PRODUCTS
► OR SERVICES WITHIN A PARTICULAR REGION OR
► COUNTRY AND THIS IS AN ADVANTAGE TO THOSE
► PEOPLE WHO WANT TO TARGET THEIR ADS TO SPECIFIC
► HOURS OF THE DAY OR THE DAYS OF THE WEEK.
► BUT IF YOU ARE SELLING WORLDWIDE THIS WON’T
► BE OF MUCH CONCERN TO YOU.
► THEN WE HAVE DESTINATION URLS WHICH TELLS
► YOU ABOUT THE URLS ON YOUR SITE TO WHICH
► YOUR REDIRECTED VISITORS FROM YOUR ADWORDS
► AD.
► THE NEXT THING THAT WE HAVE IS THE PLACEMENT
► TOOL AND IT IS ACTUALLY QUITE SIMILAR TO
► SEARCH FOCUS KEYWORD TO AN ADWORDS.
► AND IT HELPS YOU IN LOCATING PLACEMENTS TO
► TARGET SO YOU CAN PUNCH IN A WORD OR PHRASE
► AND GET BACK RECOMMENDED PLACEMENTS.
► INPUT A URL OF THE SITE YOU WOULD LIKE TO
► ADVERTISE ON OR A CATEGORY OF SITES THAT YOU
► ARE INTERESTED IN.
► AND KEYWORD POSITION OVER HERE LETS YOU SEE
► THE KEYWORDS FOR WHICH YOUR ADS WERE DISPLAYED
► AND THE NUMBER OF VISITORS THOSE ADS BROUGHT
► TO YOUR SITE AND WHICH POSITIONS THESE ADS
► APPEARED IN THE SEARCH RESULTS.
► AND THEN AFTER ADWORDS WE HAVE SOCIAL.
► SOCIAL DISPLAYS THE AMOUNT OF VISITS THAT
► CAME FROM SOCIAL NETWORKS.
► SO IF I CLICK ON OVERVIEW IT TELLS ME THAT
► FROM VISITS LAST MONTH CAME FROM
► SOCIAL NETWORKING SITES.
► SO IT TELLS US WHICH SITES THOSE VISITS CAME
► FROM.
► SUCH AS FACEBOOK TWITTER AND SOME OTHER SITES
► OVER HERE YOU CAN ALSO CLICK ON VIEW FOR REPORT
► TO GO INTO DETAILS.
► SO COMPARED TO PLUS VISITS IS QUITE
► A LOW NUMBER AND THIS IS SOMETHING THAT CAN
► DEFINITELY BE IMPROVED BECAUSE WE ALL KNOW
► THE POWER OF SOCIAL MEDIA IN BRINGING IN TRAFFIC
► FOR BLOGS.
► IF YOU CLICK ON NETWORK REFERRALS HERE ON
► THE SIDE IT LETS US GO INTO MORE DEPTH AND
► TELLS US HOW MANY VISITS CAME FROM EACH NETWORK
► HOW MANY PAGE VIEWS WERE GENERATED AND HOW
► THE VISITORS FROM EACH SOCIAL NETWORK STAYED
► ON THE SITE.
► SO IT GIVES YOU INSIGHTS ON HOW EACH SOCIAL
► NETWORK IS PERFORMING WHICH ONES ARE YOUR
► TOP NETWORKS AND THE ONES YOU NEED TO CONCENTRATE
► ON MORE.
► THEN WE HAVE DATA HUB ACTIVITY.
► WHICH GENERATES A REPORT WHICH SHOWS US HOW
► PEOPLE ARE TALKING ABOUT AND ENGAGING WITH
► YOUR SITE ON SOCIAL NETWORKS.
► AND IT HASN’T BEEN ACTIVATED OVER HERE BUT
► IT ALLOWS ME TO SEE THE MOST RECENT URLS PEOPLE
► HAVE SHARED WHERE THEY HAVE SHARED THEM AND
► WHAT THEY’VE SAID.
► BUT MAINLY IN ORDER FOR THIS TO WORK YOU NEED
► TO PUBLISH A GLOBAL ACTIVITY FEED FROM YOUR
► SOCIAL NETWORK AND THOSE FEEDS NEED TO BE
► DELIVERED TO THE SOCIAL DATA HUB.
► AND THIS BLOG HAS NOT DONE THAT SO UNFORTUNATELY
► I CAN’T GO INTO MUCH DETAIL HERE.
► BUT AFTER THAT WE HAVE LANDING PAGES WHICH
► SHOWS YOU THE PAGES PEOPLE ARE LANDING ON
► FROM SOCIAL NETWORKS AND ON THE SIDE HERE
► WE HAVE A BUNCH OF METRICS THAT WE’VE SEEN
► BEFORE AND WE DISCUSSED AND IT’S ALL PRETTY
► SELF-EXPLANATORY SO I AM NOT GOING TO GET
► INTO THAT.
► BUT IF I CLICK ON ONE OF THE URLS IT TELLS
► ME HOW MANY CLICKS CAME FROM WHICH SOCIAL
► NETWORK AND IT ALSO GIVES ME TWO GRAPHS OVER
► HERE WHICH SHOWS ME THE VISIT FOR THE URL
► VERSUS THE VISITS FROM THE SOCIAL NETWORK.
► THEN WE HAVE TRACK BACKS WHICH LET YOU KNOW
► WHICH SITES ON THE INTERNET ARE TALKING ABOUT
► YOUR CONTENT AND LINKING TO IT.
► SO IT LETS YOU SEE ALL THE BACK LINK URLS
► TO YOUR SITE.
► SO IN THE MONTH OF JANUARY TROY GOT A LINK
► FROM THE POWERED BY SEARCH BLOG FOR ONE OF
► THE ARTICLES THAT HE WROTE.
► MOVING ON TO CONVERSIONS.
► THE CONVERSIONS REPORT LETS YOU KNOW THE VALUE
► OF YOUR SOCIAL TRAFFIC.
► SO IT SHOWS THE NUMBER OF CONVERSIONS THAT
► TOOK PLACE AND THE MONETARY VALUE OF EACH
► OF THEM.
► PLUGINS LET YOU KNOW WHICH SOCIAL SHARING
► OR FOLLOWING BUTTONS ARE CLICKED ON AND FOR
► WHICH CONTENT.
► SO IF YOU HAVE A GOOGLE PLUS ONE BUTTON OR
► A FACEBOOK LIKE BUTTON ON YOUR SITE YOU WOULD
► WANT TO HAVE THIS SECTION FUNCTIONING SO YOU
► CAN KNOW WHICH ARTICLES OF YOURS ARE BEING
► LIKED OR SHARED OR PLUS ONED AND ARE SOCIALLY
► SUCCESSFUL.
► LASTLY WE HAVE VISITORS FLOW.
► WHICH IS JUST LIKE THE VISITORS FLOW CHART
► WE SAW EARLIER EXCEPT THAT THIS TIME IT SHOWS
► VISITS COMING FROM SOCIAL NETWORKS BUT YOU
► CAN CHANGE THAT TO ANYTHING YOU LIKE OF COURSE.
► MOVING ON TO SEARCH ENGINE OPTIMIZATION.
► IF I CLICK ON QUERIES IT SHOWS ME WHAT PEOPLE
► ARE FILLING INTO GOOGLE TO REACH YOUR BLOG.
► SO THESE ARE THE KEYWORDS AND KEY PHRASES PEOPLE
► ARE FILLING INTO GOOGLE AND YOUR SITE IS SHOWING
► UP FOR THEM AND PEOPLE ARE CLICKING ON IT
► AND REACHING YOUR SITE.
► SO SHOWS IN IMPRESSIONS THAT HOW MANY TIMES
► YOU ARE SHOWING UP FOR THE SPECIFIC KEYWORD
► AND IT SHOWS YOU HOW MANY CLICKS YOU ARE GETTING
► FOR THE NUMBER OF IMPRESSIONS.
► AND THEN BASED ON THESE TWO NUMBERS IT SHOWS
► YOU THROUGH IT.
► AN INTERESTING THING OVER HERE THAT SHOWS
► IS YOUR AVERAGE POSITION.
► SO IT IS TELLING ME THAT SPEAKING SKILLS HAS
► AN AVERAGE POSITION OF NUMBER THREE ON GOOGLE
► AND OF COURSE THAT MOVES UP AND DOWN.
► LANDING PAGES SHOW YOU THE MAIN PAGES OF YOUR
► SITE VISITORS ARE LANDING ON WHEN THEY CLICK
► ON QUERIES FOR THE TERM THAT YOU ARE RANKING
► FOR IN GOOGLE.
► AND THERE IS ALSO WE HAVE HERE ARE VERY SIMILAR
► TO THE QUERIES WE SAW EARLIER.
► SO WE CAN SEE THE PAGE FOR SPEAKING SKILLS
► BRINGING IN THE SECOND MOST AMOUNT OF TRAFFIC.
► AND GEOGRAPHICAL SUMMARY TELLS YOU WHERE YOUR
► MOST SEARCHED TRAFFIC IS COMING FROM COUNTRY
► WISE.
► AND AS YOU CAN SEE THIS BLOG IS DOING PRETTY WELL
► IN INDIA AND THE US.
► AND THE FIRST PAGE OVER HERE TELLS YOU YOUR
► TOP TEN COUNTRIES BUT YOU COULD YOU KNOW CLICK ON THE
► ARROW AND GET INTO MORE DETAIL.
► MOVING ON TO BEHAVIOR.
► NOW THE OVERVIEW OVER HERE IS PRETTY MUCH
► JUST THE REPEAT OF WHAT WE SAW EARLIER SO
► I AM GOING TO SKIP THAT.
► BUT IF I CLICK ON BEHAVIOR FLOW IT GIVES
► US ANOTHER ONE OF THOSE FLOW CHARTS SHOWING
► THE PATH THAT VISITORS TAKE AND IT’S BASED
► ON LANDING PAGES BUT YOU CAN CHANGE THAT OF
► COURSE.

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