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How to Get More Views on YouTube in 2018 (FAST)

 

► TODAY YOU’RE GONNA
► LEARN EXACTLY HOW TO GET
► MORE VIEWS ON YOUR YOUTUBE
► VIDEOS STEP BY STEP.
► I SHOULD POINT SOMETHING
► OUT, RIGHT OFF THE BAT.
► THIS VIDEO IS MEANT FOR ADVANCED YOUTUBERS
► SO I’M NOT GONNA REPEAT THE SAME TIPS
► YOU’VE HEARD A HUNDRED TIMES ALREADY.
► LIKE SHARE YOUR VIDEOS ON SOCIAL MEDIA.
► INSTEAD, YOU’RE GONNA
► LEARN ADVANCED STRATEGIES
► THAT WORK FAST.
► IN FACT, I USE THE SAME EXACT PROCESS
► FROM THIS VIDEO TO QUICKLY GROW MY VIEWS
► FROM ALMOST ZERO TO OVER A
► HUNDRED THOUSAND VIEWS PER MONTH.
► I’M BRIAN DEAN, THE FOUNDER OF BACKLINKO.
► IF YOU WANT TO GET LOTS
► OF VIEWS ON EVERY VIDEO
► THAT YOU PUBLISH, MAKE SURE TO
► WATCH THE REST OF THIS VIDEO.
► NOTHING’S MORE FRUSTRATING
► THAN CREATING A GREAT VIDEO,
► PUTTING IT UP ON YOUTUBE
► AND GETTING NO VIEWS.
► TRUST ME, I CAN RELATE.
► WHEN I FIRST STARTED ON
► YOUTUBE, MY VIDEOS STRUGGLED
► TO GET ANY VIEWS.
► REFRESH, REFRESH, REFRESH.
► STILL NO VIEWS?
► BUT I STUCK WITH IT.
► OVER THE YEARS, I DEVELOPED
► A PROCESS FOR GETTING VIEWS
► THAT ACTUALLY WORKED.
► THIS STEP BY STEP PROCESS
► HELPED ME GROW MY VIEWS,
► SUBSCRIBERS, AND TRAFFIC IN RECORD TIME.
► NOW IT’S TIME FOR ME TO
► SHARE THIS PROCESS WITH YOU
► AND SHOW YOU EXACTLY
► HOW TO GET LOTS OF VIEWS
► ON YOUR YOUTUBE VIDEOS.
► LET’S KICK THINGS OFF
► WITH STEP NUMBER ONE,
► GET MORE AUDIENCE INTERACTION.
► DOES YOUTUBE PAY ATTENTION
► TO HOW MANY PEOPLE
► INTERACT WITH YOUR VIDEO?
► ACCORDING TO YOUTUBE, DEFINITELY.
► IN FACT, THEY STATE THAT,
► VIDEOS ARE RANKED BASED ON A VARIETY OF FACTORS INCLUDING HOW WELL THE TITLE
► DESCRIPTION AND VIDEO CONTENT
► MATCH THE VIEWERS QUERY. BEYOND THAT, WE LOOK AT WHICH VIDEOS
► HAVE DRIVEN THE MOST ENGAGEMENT.
► IN OTHER WORDS, YOUTUBE PROMOTES VIDEOS
► THAT PEOPLE ENGAGE WITH.
► SO, IF YOU CAN GET MORE LIKES, COMMENTS,
► AND SUBSCRIBES, YOUTUBE WILL
► SHOW YOUR VIDEO TO MORE PEOPLE.
► THE DATA BACKS THIS UP.
► ACCORDING TO A YOUTUBE
► RANKING FACTOR STUDY
► I DID LAST YEAR, AUDIENCE
► INTERACTION SIGNALS
► TURNED OUT TO BE A HUGE
► YOUTUBE RANKING SIGNAL.
► IN FACT, WE FOUND THAT
► AUDIENCE INTERACTION SIGNALS
► LIKE COMMENTS, LIKES, AND SUBSCRIBES
► ALL CORRELATED WITH HIGHER
► RANKINGS IN YOUTUBE.
► OKAY, SO HOW DO YOU ACTUALLY GET
► MORE AUDIENCE INTERACTION SIGNALS?
► HERE ARE TWO STRATEGIES THAT WORK GREAT.
► FIRST, GIVE YOUR VIEWERS
► A MULTIPLE CHOICE QUESTION
► AT THE END OF YOUR VIDEO.
► WHY?
► PEOPLE LOVE GIVING THEIR OPINION.
► BUT THEY HATE THINKING.
► SO, INSTEAD OF ASKING YOUR
► VIEWERS TO SHARE THEIR THOUGHTS,
► GIVE THEM AN EASY
► MULTIPLE CHOICE QUESTION.
► FOR EXAMPLE, IN THIS
► VIDEO, I OUTLINE A BUNCH
► OF DIFFERENT SEO STRATEGIES.
► AND AT THE END OF THE
► VIDEO, I ASKED MY VIEWERS,
► WHICH OF TWO SPECIFIC
► STRATEGIES FROM THE VIDEO
► THEY’RE GONNA TRY FIRST.
► SECOND, REPLY TO EVERY
► SINGLE COMMENT THAT YOU GET.
► WHEN SOMEONE SEE THAT YOU ACTIVELY ENGAGE
► WITH YOUR AUDIENCE, THEY’RE
► MORE LIKELY TO LEAVE A COMMENT.
► AND MORE COMMENTS EQUALS MORE VIEWS.
► ALSO, ACCORDING YOU YOUTUBE, QUOTE,
► IF YOUR VIEWERS LOVE WHAT THEY SEE AND HAVE POSITIVE INTERACTIONS,
► THEY’RE MORE LIKELY TO SHARE YOUR VIDEOS AND RECOMMEND THEM.”
► THAT MEANS EVEN MORE VIEWS.
► FOR EXAMPLE, YOU CAN SEE THAT
► I REPLY TO ALL OF MY COMMENTS
► IN THE FIRST WEEK AFTER
► ONE OF MY VIDEOS GOES LIVE.
► NOW, IT’S TIME FOR OUR SECOND STEP.
► PROMOTE YOUR VIDEOS ON QUORA
► AND OTHER ONLINE COMMUNITIES.
► FORUMS, QUORA, REDDIT, AND
► OTHER ONLINE COMMUNITIES
► ARE AWESOME PLACES TO GET MORE VIEWS
► ON YOUR YOUTUBE VIDEOS.
► HERE’S THE EXACT PROCESS.
► FIRST, SEARCH FOR A
► QUESTION THAT YOUR VIDEO
► COULD HELP ANSWER.
► FOR EXAMPLE, A WHILE
► BACK, I HELP PUBLISHED
► THIS VIDEO ABOUT LINK BUILDING.
► SO, I SEARCHED IN QUORA
► FOR KEYWORDS LIKE SEO
► AND LINK BUILDING.
► I CAME ACROSS THIS QUESTION.
► I KNEW THAT JUST LINKING
► TO MY VIDEO AS AN ANSWER
► WOULD BE SPAMMING.
► SO, I WROTE OUT A HELPFUL RESPONSE
► THAT COULD STAND ON ITS OWN.
► THEN, I EMBEDDED MY VIDEO
► AT THE END OF MY RESPONSE
► IN CASE PEOPLE WANTED TO SEE MORE DETAILS.
► THAT’S ALL THERE IS TO IT.
► NOW, IT’S TIME FOR OUR THIRD STEP
► FOR GETTING MORE VIEWS ON YOUTUBE.
► OPTIMIZE FOR SESSION TIME,
► WHICH IS A LITTLE KNOWN METRIC
► THAT MIGHT BE YOUTUBE’S NUMBER
► ONE RANKING FACTOR RIGHT NOW.
► YOU PROBABLY ALREADY HEARD
► ABOUT AUDIENCE RETENTION
► WHICH IS THE PERCENTAGE OF
► YOUR VIDEO PEOPLE WATCH.
► YOU MAY HAVE ALSO READ
► ABOUT TOTAL WATCH TIME,
► WHICH IS THE TOTAL AMOUNT OF MINUTES
► THAT PEOPLE HAVE SPENT WATCHING YOUR VIDEO
► OVER IT’S LIFESPAN.
► BOTH OF THESE ARE IMPORTANT
► YOUTUBE RANKING FACTORS.
► THAT SAID, THERE’S ONE HUGE METRIC
► THAT NOT AS MANY PEOPLE
► TALK ABOUT, SESSION TIME.
► SESSION TIME IS THE TOTAL AMOUNT OF TIME
► THAT SOMEONE SPENDS ON YOUTUBE
► AFTER THEY START WATCHING YOUR VIDEO.
► FOR EXAMPLE, LET’S SAY
► THAT YOU JUST PUBLISHED
► A VIDEO ABOUT THE PALEO DIET
► AND SOMEONE WATCHES YOUR
► VIDEO ALL THE WAY THROUGH.
► THAT’S GREAT, THIS WILL
► BOOST YOUR AUDIENCE RETENTION
► AND TOTAL WATCH TIME.
► BUT HERE’S WHERE THINGS GET INTERESTING.
► YOUTUBE ALSO PAYS VERY CLOSE ATTENTION
► TO WHAT THE USER DOES NEXT.
► IF THEY CLICK AWAY FROM YOUTUBE
► OR CLOSE THEIR BROWSER, THAT’S BAD.
► BUT IF THAT PERSON WATCHES
► ANOTHER ONE OF YOUR VIDEOS,
► THAT’LL INCREASE YOUR SESSION WATCH TIME.
► BECAUSE YOUR VIDEO IS
► KEEPING PEOPLE ON YOUTUBE,
► THEY’LL THANK YOU BY RANKING YOUR VIDEO
► IN THE SEARCH RESULTS AND HAVE YOU SHOW UP
► IN THE SUGGESTED VIDEO SIDEBAR.
► IN FACT, YOUTUBE HAS
► SAID ON THE RECORD THAT,
► THE ALGORITHM FOR SUGGESTING VIDEOS INCLUDED PRIORITIZING VIDEOS THAT LEAD
► TO A LONGER OVERALL VIEWING SESSION.
► THE QUESTION IS, HOW YOU DO
► YOU INCREASE YOUR SESSION TIME?
► PLAYLISTS.
► PLAYLISTS ARE AWESOME.
► WHENEVER SOMEONE WATCHES A
► VIDEO THAT’S ON A PLAYLIST,
► IT’LL AUTOMATICALLY PLAY THE OTHER VIDEOS
► ON THAT PLAYLIST, BOOSTING YOUR
► SESSION TIME AUTOMATICALLY.
► AND FROM MY OWN TESTING, I’VE NOTICED
► THAT CREATING PLAYLISTS
► HAS SIGNIFICANTLY INCREASED
► MY SESSION TIME WHICH HAS
► DRAMATICALLY BOOSTED THE VIEWS
► FOR ALL THE VIDEOS ON MY CHANNEL.
► SO, I RECOMMEND CREATING
► A FEW DIFFERENT PLAYLISTS
► THAT EACH HAVE FOUR TO FIVE VIDEOS.
► THEN, PUT THESE PLAYLISTS
► ON YOUR CHANNEL PAGE.
► AS A QUICK PRO TIP, I RECOMMEND USING
► BENEFIT RICH PLAYLIST TITLES.
► THAT WAY, MORE PEOPLE ACTUALLY CLICK ON
► AND WATCH YOUR PLAYLISTS.
► FOR EXAMPLE, I USED TO NAME MY PLAYLISTS
► WHATEVER CAME INTO MY HEAD.
► THAT LED TO BORING PLAYLIST TITLES
► LIKE LINK BUILDING STRATEGIES
► AND WHITE HATE SEO.
► TODAY, I GIVE MY PLAYLISTS
► A COMPELLING NAME
► THAT WILL ENCOURAGE PEOPLE TO CLICK.
► AND IF YOU CHECK OUT MY CHANNEL PAGE,
► YOU’LL NOTICE THAT I
► NOW USE PLAYLIST TITLES
► LIKE HOW TO GET HIGHER GOOGLE RANKINGS
► AND ADVANCED SEO STRATEGIES
► AND CASE STUDIES.
► WITH THAT, LET’S GET
► INTO STEP NUMBER FOUR,
► WHICH IS TO OPTIMIZE YOUR
► VIDEOS AROUND VIDEO KEYWORDS.
► YOU MIGHT’VE NOTICED THAT YOUTUBE VIDEOS
► ARE DOMINATING GOOGLE SEARCH RESULTS.
► IN FACT, OVER HALF OF ALL GOOGLE
► RESULTS CONTAIN ONE VIDEO,
► MOST OF WHICH ARE YOUTUBE VIDEOS.
► IF YOU OPTIMIZE YOUR VIDEO AROUND KEYWORDS
► THAT ALREADY HAVE VIDEOS ON
► THE FIRST PAGE OF GOOGLE,
► YOU CAN GET MORE VIEWS.
► I CALL KEYWORDS THAT HAVE VIDEO RESULTS
► IN GOOGLE, VIDEO KEYWORDS.
► NOT THE MOST CREATIVE NAME,
► BUT IT GETS THE JOB DONE.
► YOU SEE, MANY GOOGLE SEARCH RESULTS
► ONLY LINK TO WEB PAGES.
► BUT, VIDEO KEYWORD RESULTS
► RESERVE A SECTION OF THE PAGE
► SPECIFICALLY FOR YOUTUBE VIDEOS.
► THESE ARE THE TYPE OF KEYWORDS
► THAT TEND TO BE VIDEO KEYWORDS.
► WHY IS THIS SO IMPORTANT?
► WELL, LET’S SAY YOU
► WANTED TO CREATE A VIDEO
► AROUND THE KEYWORD YOUTUBE MARKETING.
► WHEN YOU SEARCH FOR
► THAT KEYWORD IN GOOGLE,
► YOU DON’T SEE ANY VIDEO RESULTS.
► EVEN IF YOU CREATE THE BEST VIDEO
► ABOUT YOUTUBE MARKETING EVER MADE,
► IT’S NOT GONNA RANK IN GOOGLE.
► SO, HOW DO YOU FIND VIDEO KEYWORDS?
► IT’S EASY, JUST SEARCH FOR
► YOUR KEYWORD IN GOOGLE.
► IF YOU SEE AT LEAST ONE YOUTUBE VIDEO
► IN THE SEARCH RESULTS, YOU
► JUST FOUND A VIDEO KEYWORD.
► AND GIVE YOURSELF A HIGH FIVE.
► WITH THAT, IT’S TIME FOR STEP NUMBER FIVE.
► OPTIMIZE YOUR CHANNEL
► USING THE PAS METHOD.
► WHEN I FIRST STARTED OUT ON YOUTUBE,
► I DIDN’T PUT A LOT OF THOUGHT
► INTO OPTIMIZING MY CHANNEL PAGE.
► INSTEAD, I FOCUSED A % ON
► EACH VIDEO THAT I PUBLISHED.
► I THOUGHT TO MYSELF, “MY
► CHANNEL DOESN’T MATTER
► AS LONG AS MY VIDEOS ARE OPTIMIZED, I’M ALL SET.
► AS IT TURNS OUT, I WAS WRONG.
► THE MORE I STUDIED SUCCESSFUL CHANNELS,
► THE MORE I REALIZED THAT
► THEY PUT A LOT OF EFFORT
► INTO OPTIMIZING THEIR CHANNEL
► TO MAXIMIZE VIEWS AND SUBSCRIBERS.
► SURE ENOUGH, WHEN I FINALLY
► OPTIMIZED MY CHANNEL,
► MY VIEWS AND SUBSCRIBERS
► SIGNIFICANTLY INCREASED.
► FOR EXAMPLE, MY OLD
► CHANNEL HAD AN UGLY HEADER
► THAT COST ME ABOUT FIVE BUCKS.
► EVEN WORSE, MY VIDEOS WERE
► LISTED IN RANDOM ORDER.
► THERE WASN’T ANY RHYME OR
► REASON FOR HOW MY CHANNEL
► WAS SET UP OR STRUCTURED.
► TODAY, MY CHANNEL IS
► PROFESSIONAL AND APPEALING.
► IT’S ALSO KEYWORD OPTIMIZED FOR TERMS
► THAT MY TARGET AUDIENCE SEARCHES FOR.
► MORE ON THAT LATER.
► WITH THAT, IT’S TIME FOR ME
► TO SHOW YOU HOW I OPTIMIZE
► MY CHANNEL USING THE PAS METHOD.
► THE P A S IN PAS METHOD STANDS
► FOR PLAYLISTS, ABOUT, SUBSCRIBERS.
► FIRST UP, WE HAVE PLAYLISTS.
► WE ALREADY TALKED ABOUT PLAYLISTS
► AND HOW THEY CAN HELP YOU
► IMPROVE YOUR SESSION WATCH TIME.
► SO, NOW THAT YOU HAVE
► SOME PLAYLISTS SET UP,
► IT’S TIME TO ADD THEM
► PROMINENTLY TO YOUR CHANNEL PAGE.
► THAT WAY, WHEN SOMEONE CLICKS OVER
► FROM ONE OF YOUR VIDEOS TO YOUR CHANNEL,
► YOU’LL HAVE A BUNCH OF AWESOME
► PLAYLISTS FOR THEM TO WATCH.
► FOR EXAMPLE, YOU CAN SEE THAT MY CHANNEL
► HAS THREE PLAYLISTS STRATEGICALLY
► PLACED ON MY CHANNEL PAGE.
► NEXT, IT’S TIME TO OPTIMIZE
► YOUR PAGES ABOUT SECTION.
► SO, WHY IS YOUR CHANNEL’S
► ABOUT SECTION SO IMPORTANT?
► FIRST, YOUR ABOUT SECTION
► HELPS YOUTUBE UNDERSTAND
► WHAT YOUR CHANNEL IS ALL ABOUT.
► JUST LIKE WITH THE VIDEO
► DESCRIPTION AND VIDEO TAGS.
► SO, IT COULD HELP YOUR VIDEO SEO.
► ALSO, A WELL OPTIMIZED
► CHANNEL CAN RANK IN YOUTUBE
► FOR POPULAR KEYWORDS.
► TO OPTIMIZE YOUR ABOUT
► SECTION, JUST INCLUDE KEYWORDS
► THAT YOU WANT YOUR VIDEOS TO RANK FOR
► WITHOUT KEYWORD STUFFING.
► FOR EXAMPLE, YOU CAN SEE
► THAT MY ABOUT SECTION CONTENT
► SOUNDS NICE AND NATURAL.
► BUT, I ALSO MAKE SURE
► TO SPRINKLE IN KEYWORDS
► THAT I WANT MY VIDEOS TO RANK FOR.
► FINALLY, IT’S TIME TO
► OPTIMIZE YOUR CHANNEL
► TO GET MORE SUBSCRIBERS.
► IMAGINE THAT YOU JUST
► WATCHED A GREAT VIDEO.
► BUT, WHEN YOU GO TO THAT
► VIDEO’S CHANNEL PAGE,
► IT LOOKS LIKE THIS.
► HOW LIKELY WOULD YOU BE TO
► WATCH MORE OF THEIR VIDEOS?
► OR SUBSCRIBE TO THEIR CHANNEL?
► NOT VERY.
► ON THE OTHER HAND, LET’S SAY
► THEIR CHANNEL LOOKED LIKE THIS.
► YOU’D BE MUCH MORE LIKELY
► TO SUBSCRIBE, RIGHT?
► OF COURSE, THIS CHANNEL IS ABOUT STAR WARS
► WHICH MAKES IT AUTOMATICALLY AWESOME,
► BUT YOU GET WHAT I MEAN.
► FORTUNATELY, IT’S NOT HARD TO CREATE
► A NICE LOOKING CHANNEL.
► ALL YOU NEED, IS A CHANNEL ICON,
► A PROFESSIONAL CHANNEL ART BANNER,
► AND A TRAILER THAT BRIEFLY TELLS PEOPLE
► WHY THEY SHOULD SUBSCRIBE TO YOUR CHANNEL.
► LET’S DIVE RIGHT INTO STEP NUMBER SIX.
► PROMOTE YOUR HIGH RETENTION
► VIDEOS AS A CARD.
► SOMETIMES YOU HAVE A VIDEO ON YOU CHANNEL
► THAT HAS THE POTENTIAL TO BE HUGE.
► IT JUST NEEDS A LITTLE PUSH.
► HERE’S HOW TO GIVE IT THAT LITTLE PUSH.
► FIRST, LOG INTO YOUR YOUTUBE ANALYTICS
► AND CLICK ON AUDIENCE RETENTION.
► THEN, LOOK AT THE AVERAGE
► VIEW DURATION COLUMN.
► THIS IS THE AVERAGE AMOUNT OF TIME
► THAT EACH PERSON SPENDS
► WATCHING YOUR VIDEO.
► IF YOU CAN GET MORE VIEWS ON A VIDEO,
► THAT ALREADY HAS A HIGH VIEW DURATION,
► THAT VIDEO WILL RACK UP
► LOTS AND LOTS OF WATCH TIME.
► WHICH MEANS YOUTUBE WILL
► PROMOTE THE HECK OUT OF IT.
► THE BEST WAY TO SEND MORE
► PEOPLE TO THAT VIDEO,
► FEATURE THAT VIDEO AS A CARD
► ON ONE OF YOUR OTHER VIDEOS.
► TO DO THAT, JUST HEAD OVER TO A FEW
► OF YOUR MOST POPULAR VIDEOS AND ADD A CARD
► THAT LINKS TO THE VIDEO
► YOU WANT TO PROMOTE.
► FOR EXAMPLE, THIS VIDEO FROM MY CHANNEL
► HAS AN AVERAGE VIEW DURATION
► OF FIVE MINUTES SECONDS.
► I HAVEN’T DONE MUCH TO PROMOTE THIS VIDEO
► AND THAT’S PROBABLY WHY IT
► DOESN’T HAVE THAT MANY VIEWS.
► SO, I ADDED A CARD FROM SOME
► OF MY MOST POPULAR VIDEOS
► TO THAT VIDEO.
► THAT WAY, MY VIDEO WILL RACK
► UP MORE TOTAL WATCH TIME
► AND GET PROMOTED ACROSS
► YOUTUBE’S PLATFORM.
► AS A PRO TIP, YOU CAN ALSO
► FEATURE THE SAME VIDEO
► ON YOUR CHANNEL PAGE.
► JUST SET THAT VIDEO TO APPEAR AT THE TOP
► OF YOUR CHANNEL PAGE
► AND, BADA BING BADA BOOM,
► MORE PEOPLE WILL SEE THAT VIDEO.
► LET’S MOVE RIGHT ALONG TO STEP SEVEN,
► THE FACEBOOK PREVIEW.
► THIS IS A LITTLE HACK
► THAT I RECENTLY DISCOVERED
► AND IT WORKS GREAT.
► SO, YOU ALREADY KNOW THAT
► YOU SHOULD PROMOTE YOUR VIDEO
► ON SOCIAL MEDIA SITES
► LIKE TWITTER AND FACEBOOK.
► BUT IF YOU JUST LINK TO
► YOUR VIDEO IN YOUR POST,
► YOU’RE MAKING A BIG MISTAKE.
► INSTEAD, I RECOMMEND USING
► THE FACEBOOK PREVIEW.
► LET ME SHOW YOU HOW THIS WORKS
► WITH A REAL LIFE CASE STUDY.
► I WANTED TO GET MORE VIEWS
► ON THIS YOUTUBE VIDEO
► THAT I PUBLISHED ON MY CHANNEL.
► SO, THE FIRST THING I DID
► WAS GRAB A CLIP OF MY VIDEO
► AND UPLOADED IT TO FACEBOOK.
► THIS CLIP SHOULD BE
► BETWEEN AND SECONDS.
► THEN, I WROTE A POST THAT
► CONTAINED THE TITLE OF THE VIDEO.
► YOU DON’T NEED ANYTHING FANCY HERE
► OR TO SELL YOUR VIDEO THAT MUCH.
► SHORT AND SWEET WORKS BEST.
► THAT WAY, THE FOCUS IS ON YOUR VIDEO.
► I ALSO MENTION THAT THE
► FULL LINK TO THE VIDEO
► IS IN THE COMMENTS.
► I LEFT A COMMENT THAT LINKED
► TO MY VIDEO ON YOUTUBE.
► THIS STRATEGY WORKED OUT GREAT.
► MY FACEBOOK PREVIEW VIDEO WAS
► VIEWED MORE THAN , TIMES.
► AND LOTS OF THOSE PEOPLE WENT TO YOUTUBE
► TO SEE MY FULL VIDEO,
► WHICH LED TO A HUGE SPIKE
► IN VIEWS ON DAY ONE.
► AND THAT’S ALL THERE IS
► TO THE FACEBOOK PREVIEW.
► LET’S MOVE RIGHT INTO STEP NUMBER EIGHT,
► OPTIMIZE YOUR VIDEOS
► FOR SVO, GET MORE VIEWS.
► IT’S CRAZY, EVERYONE AND THEIR
► MOM FOCUSES % ON RANKING
► THEIR VIDEOS IN YOUTUBE SEARCH
► AND THEY SLEEP ON SUGGESTED VIDEO.
► THIS IS A VERY, VERY BAD IDEA.
► IN FACT, THE VAST MAJORITY
► OF VIEWS ON YOUTUBE
► DON’T COME FROM YOUTUBE SEARCH.
► THEY COME FROM THE
► SUGGESTED VIDEO SIDEBAR.
► EVEN THOUGH I RANK FOR A
► LOT OF COMPETITIVE KEYWORDS,
► I ACTUALLY GET MORE VIEWS
► FROM SUGGESTED VIDEO
► THAN YOUTUBE SEARCH.
► THAT SAID, HOW DO YOU
► ACTUALLY GET YOUR VIDEOS
► TO APPEAR AS A SUGGESTED VIDEO.
► THE SECRET IS TO OPTIMIZE YOUR VIDEO
► AROUND THE SAME KEYWORDS
► THAT POPULAR VIDEOS
► ARE OPTIMIZED AROUND.
► I CALL THIS PROCESS SVO,
► SUGGESTED VIDEO OPTIMIZATION.
► HERE’S EXACTLY HOW IT WORKS.
► FIRST, FIND A POPULAR
► VIDEO IN YOUR INDUSTRY.
► NOW, THE EXACT NUMBER
► OF VIEWS THAT YOU WANT
► TO LOOK FOR WILL DEPEND ON YOUR NICHE,
► BUT IN GENERAL, THE MORE VIEWS
► THIS VIDEO HAS, THE BETTER.
► NEXT, CREATE A VIDEO ON THE SAME TOPIC
► AS THE POPULAR VIDEO.
► BUT MAKE IT EVEN BETTER.
► YOU CAN MAKE A VIDEO BETTER
► BY INCLUDING MORE CONTENT,
► MAKING YOUR ADVICE MORE ACTIONABLE,
► OR INCLUDING MORE VISUAL ELEMENTS.
► FINALLY, OPTIMIZE YOUR VIDEO
► AROUND THE SAME KEYWORD
► THAT THE POPULAR VIDEO
► IS OPTIMIZED AROUND.
► SPECIFICALLY, YOU WANT
► TO USE THE SAME KEYWORDS
► THAT VIDEO USES IN YOUR VIDEO
► TITLE, DESCRIPTION, AND TAGS.
► IF YOUR VIDEO IS AWESOME ENOUGH,
► YOUTUBE WILL POP YOUR VIDEO
► NEXT TO THAT POPULAR VIDEO,
► LEADING TO LOTS AND LOTS OF VIEWS.
► OKAY, SO, NOW IT’S TIME FOR OUT LAST STEP
► TO HELP YOU GET YOUTUBE VIEWS,
► CREATE EMOTIONALLY COMPELLING TITLES.
► IT’S NO SECRET THAT THE RIGHT THUMBNAIL
► CAN GET MORE CLICKS ON YOUR VIDEO,
► WHICH WILL LEAD TO MORE VIEWS.
► BUT, I DON’T SEE AS MANY PEOPLE
► TALK ABOUT YOUR VIDEO TITLE.
► THE TRUTH IS, YOUR VIDEO
► TITLE CAN MAKE OR BREAK
► YOUR ENTIRE VIDEO.
► IN FACT, YOUTUBE STATES THAT ACCORDING
► TO THEIR OWN INTERNAL
► DATA, “WELL WRITTEN TITLES
► CAN BE THE DIFFERENCE BETWEEN SOMEONE WATCHING AND SHARING YOUR VIDEO OR
► SCROLLING RIGHT PAST IT.”
► THAT’S WHY I MAKE SURE
► ALL OF MY VIDEO TITLES
► ARE OPTIMIZED FOR SEO.
► BUT, ALSO TO GENERATE CLICKS.
► FROM LOTS AND LOTS OF TESTING, I’VE FOUND
► THAT EMOTIONALLY COMPELLING
► TITLES WORK BEST ON YOUTUBE.
► NOW, EMOTIONAL TITLES HAVE BEEN SHOWN
► IN INDUSTRY STUDIES LIKE
► THIS ONE BY BUZZSUMO
► TO GET MORE CLICKS ON ARTICLES.
► AS IT TURNS OUT, THIS ALSO
► APPLIES TO VIDEO TITLES
► ON YOUTUBE VIDEOS.
► THE BEST WAY TO ADD
► EMOTION TO YOUR VIDEO TITLE
► IS TO POP YOUR TITLE INTO THE
► AMERICAN MARKETING INSTITUTE’S
► HEADLINE ANALYZER.
► THIS TOOL WILL RATE THE
► EMOTION OF YOUR TITLE.
► YOU WANT YOUR TITLE TO GET
► A SCORE OF AT LEAST %
► BUT IN GENERAL, THE HIGHER THE BETTER.
► IF YOU TITLE ISN’T
► RACKING UP A HIGH SCORE,
► CONSIDER ADDING THESE
► EMOTIONALLY COMPELLING TERMS
► TO YOUR TITLE.
► FOR EXAMPLE, WHEN I PUT THIS VIDEO’S TITLE
► INTO THE TOOL, IT GETS A SCORE OF .%
► THAT’S MORE THAN GOOD ENOUGH.
► LET’S CAP THINGS OFF
► WITH A QUICK BONUS TIP,
► PUBLISH YOUR VIDEOS AT THE RIGHT TIME.
► SO, WHAT’S THE BEST TIME TO
► PUBLISH A VIDEO ON YOUTUBE?
► BELIEVE IT OR NOT, BUT
► THERE’S DATA ON THIS.
► SPECIFICALLY, A STUDY BY A YOUTUBE NETWORK
► CALLED FREDERATOR,
► RECENTLY SHED SOME LIGHT
► ON THIS QUESTION.
► THEY FOUND THE BEST TIME
► TO PUBLISH A YOUTUBE VIDEO
► TO MAXIMIZE VIEWS IS BETWEEN
► AND P.M. EASTERN
► DURING THE WEEK AND BETWEEN
► AND A.M. ON THE WEEKEND.
► THEY ALSO FOUND THAT
► THE BEST DAYS TO PUBLISH
► ARE THURSDAYS AND SATURDAYS.
► SO, THAT’S MY NINE STEP
► PROCESS TO HELP YOU GET
► MORE VIEWS ON YOUTUBE.
► DID YOU LEARN SOME COOL
► NEW STUFF IN TODAY’S VIDEO?
► THEN, MAKE SURE TO SUBSCRIBE
► TO MY YOUTUBE CHANNEL RIGHT NOW.
► JUST CLICK ON THE SUBSCRIBE
► BUTTON BELOW THIS VIDEO.
► ALSO, IF YOU WANT EXCLUSIVE
► SEO AND TRAFFIC TECHNIQUES
► THAT I ONLY SHARE WITH SUBSCRIBERS,
► HEAD OVER TO BACKLINKO.COM
► AND HOP ON THE NEWSLETTER.
► IT’S FREE.
► NOW, I WANT TO TURN IT OVER TO YOU.
► WHICH TECHNIQUE FROM TODAY’S
► VIDEO ARE YOU GONNA TRY FIRST?
► ARE YOU GONNA MAKE MORE EMOTIONAL TITLES?
► OR TRY THE FACEBOOK PREVIEW?
► LET ME KNOW BY LEAVING A
► COMMENT BELOW RIGHT NOW.
► ABOUT SESSION, SECTION.
► WHEN I FIRST STARTED OUT, ON YOUTUBE…
► PLAYLISTS, IS THAT HOW YOU SAY IT?
► NOW WHAT?
► I HEARD THAT, TOO.
► I THINK IT’S EIGHT OR NINE.
► THAT EXPLAINS IT.

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