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How to Get More YouTube Subscribers in 2018

► IN THIS VIDEO I’M GONNA SHOW YOU HOW TO
► GET MORE YOUTUBE SUBSCRIBERS FAST IN
► FACT THANKS TO THE TIPS I’M ABOUT TO
► SHARE WITH YOU MY CHANNEL NOW GENERATES
► NEW SUBSCRIBERS EVERY SINGLE MONTH
► I’M BRIAN DEAN THE FOUNDER OF BACKLINKO
► AND TODAY I’M GOING TO SHOW YOU PROVEN
► STRATEGIES FOR GETTING SUBSCRIBERS ON
► YOUTUBE AND SOME ADVANCED TECHNIQUES
► I’VE NEVER SEEN ANYONE ELSE TALK ABOUT
► KEEP WATCHING OVER THE LAST YEAR I’VE
► HELPED HUNDREDS OF YOUTUBERS GROW THEIR
► CHANNELS AND ONE OF MY FAVORITE EXAMPLES
► OF THIS IS JEFF ROSE FROM
► GOODFINANCIALCENTS.COM
► FORTUNATELY DESPITE PUBLISHING LOTS OF
► HIGH QUALITY VIDEOS HIS CHANNEL WOULDN’T
► GROW HE WAS STUCK AT A FEW THOUSAND SUBS
► FOR LITERALLY YEARS THAT’S WHEN JEFF
► DECIDED TO IMPLEMENT SOME OF THE
► STRATEGIES I’M ABOUT TO SHARE WITH YOU
► AND THESE PROVEN STRATEGIES DRAMATICALLY
► BOOSTED HIS YOUTUBE SUBSCRIBERS
► JEFF LITERALLY WENT FROM TEN THOUSAND
► SUBSCRIBERS TO FORTY NINE THOUSAND
► SUBSCRIBERS WITHIN WEEKS AND NOW IT’S
► TIME FOR ME TO REVEAL THESE STRATEGIES
► AND SHOW YOU EXACTLY HOW TO IMPLEMENT
► THEM SO LET’S KICK THINGS OFF WITH
► STRATEGY NUMBER ONE TURN YOUR WATERMARK
► INTO A SUBSCRIBE BUTTON THIS STRATEGY IS
► LIKE A CHEAT CODE FOR GETTING NEW
► SUBSCRIBERS UP UP DOWN DOWN LEFT RIGHT
► LEFT RIGHT B A START YOU PROBABLY
► ALREADY KNOW THAT YOU CAN ADD A BRANDED
► WATERMARK TO YOUR YOUTUBE VIDEOS A
► BRANDED WATERMARK IS A LITTLE ICON THAT
► SITS ON THE BOTTOM RIGHT HAND CORNER OF
► YOUR VIDEO WATERMARKS ARE COOL BECAUSE
► PEOPLE CAN SUBSCRIBE TO YOUR CHANNEL
► WITHOUT STOPPING THE VIDEO OR LEAVING
► THE PAGE THAT’S THE GOOD NEWS THE BAD
► NEWS IS MOST PEOPLE USE WATERMARKS THAT
► DON’T WORK FOR EXAMPLE THE FIRST
► WATERMARK THAT I USED ON MY VIDEOS LOOK
► LIKE THIS I MEAN YOU CAN BARELY SEE THAT
► THING NEEDLESS TO SAY THAT WATERMARK
► DIDN’T CONVERT ANYONE THAT’S WHEN I
► DECIDED TO TRY SOMETHING DIFFERENT
► INSTEAD OF A WATERMARK THAT BLENDED IN I
► USED ONE THAT STOOD OUT SPECIFICALLY I
► MADE MY WATERMARK LOOK LIKE A SUBSCRIBE
► BUTTON AND THAT SIMPLE
► INCREASE THE NUMBER OF SUBSCRIBERS THAT
► I GOT FROM MY WATERMARK BY . PERCENT
► AND THAT’S WHY I RECOMMEND MAKING YOUR
► WATERMARK LOOK LIKE A YOUTUBE SUBSCRIBE
► BUTTON AFTER ALL THAT’S THE GOAL OF YOUR
► WATERMARK TO TURN VIEWERS INTO
► SUBSCRIBERS SO THE MORE YOUR WATERMARK
► LOOKS LIKE A SUBSCRIBE BUTTON THE MORE
► SUBSCRIBERS YOU’LL GET OUR SECOND
► STRATEGY IS TO USE THE TOP FORMULA FOR
► YOUR CHANNEL TRAILER IT’S NO SECRET THAT
► A CHANNEL TRAILER CAN TURN RANDOM
► VIEWERS INTO LOYAL SUBSCRIBERS THE
► QUESTION IS HOW DO YOU CREATE A TRAILER
► THAT ACTUALLY WORKS THE TOP FORMULA THE
► TOP FORMULA IS A THREE STEP PROCESS FOR
► MAKING A CHANNEL TRAILER THAT GETS
► RESULTS HERE’S EXACTLY HOW IT WORKS
► FIRST YOU WANT TO ADDRESS YOUR TARGET
► AUDIENCE IN THE FIRST SECONDS OF YOUR
► TRAILER AT THIS POINT THE PERSON
► WATCHING YOUR VIDEO ISN’T SURE IF YOUR
► CHANNEL IS FOR THEM THAT’S WHY THEY’RE
► WATCHING YOUR TRAILER SO YOU WANT TO
► START YOUR TRAILER OFF BY ADDRESSING WHO
► YOUR CHANNEL IS FOR DOES YOUR CHANNEL
► HOW BUSY MOMS GET IN SHAPE OR MAYBE YOU
► SHOW PEOPLE HOW TO BECOME BETTER PUBLIC
► SPEAKERS NOW’S THE TIME TO ADDRESS THAT
► GROUP DIRECTLY FOR EXAMPLE I START OFF
► MY TRAILER BY ADDRESSING MY TARGET
► AUDIENCE
► MARKETERS MY TARGET AUDIENCE IS MADE UP
► OF PEOPLE THAT ARE SERIOUS ABOUT
► MARKETING THEIR ONLINE BUSINESS AND
► RIGHT OFF THE BAT LITERALLY WITHIN
► SECONDS THAT GROUP KNOWS THEY HAVE FOUND
► THE CHANNEL FOR THEM NEXT IT’S TIME TO
► TELL YOUR ORIGIN STORY HERE’S YOUR
► CHANCE TO EXPLAIN WHY YOU CREATED YOUR
► YOUTUBE CHANNEL AND MAKE NO MISTAKE THE
► ORIGIN STORY IS VERY POWERFUL THAT’S
► BECAUSE YOUR ORIGIN STORY HELPS YOUR
► CHANNEL STAND OUT FROM THE THOUSANDS OF
► OTHER CHANNELS IN YOUR NICHE YOUR ORIGIN
► STORY ALSO HELPS YOUR VIEWERS RELATE TO
► YOU AS A PERSON WHICH MAKES THEM MORE
► LIKELY TO SUBSCRIBE FOR EXAMPLE IN MY
► TRAILER I TELL THE STORY OF HOW I WENT
► FROM A GUY THAT STRUGGLED WITH SEO TO A
► WELL KNOWN EXPERT FINALLY CAP YOUR
► TRAILER OFF WITH A PITCH TO SUBSCRIBE AT
► THIS POINT THE PERSON WATCHING A TRAILER
► IS THIS CLOSE TO SUBSCRIBING THEY JUST
► NEED A LITTLE PUSH SO DON’T BE AFRAID TO
► ASK PEOPLE TO SUBSCRIBE TO YOUR CHANNEL
► IN FACT YOUTUBE RECOMMENDS THAT YOU END
► YOUR TRAILER WITH AN EXPLICIT CALL TO
► ACTION FOR VIEWERS TO SUBSCRIBE FOR
► EXAMPLE AT THE END OF MY
► I SAY SO MAKE SURE TO SUBSCRIBE SO YOU
► DON’T MISS OUT ON ALL OF THE ACTIONABLE
► SEO TECHNIQUES I’M ABOUT TO SHARE WITH
► YOU AS A PRO TIP DON’T END YOUR TRAILER
► RIGHT HERE INSTEAD OUT OF TO SECOND
► END SCREEN THAT DISPLAYS A PROMINENT
► SUBSCRIBE BUTTON I’VE FOUND THAT THIS
► HELPS CONVERT EVEN MORE VIEWERS INTO
► SUBSCRIBERS AND LET’S MOVE RIGHT ALONG
► TO STRATEGY NUMBER THERE NO COMMENT
► LEFT BEHIND STRATEGY DID YOU KNOW THAT
► REPLYING TO COMMENTS CAN HELP YOU GET
► MORE SUBSCRIBERS IT’S TRUE
► IN FACT YOUTUBE STATES THAT WHEN
► CREATORS TAKE THE TIME TO INTERACT WITH
► THEIR LOYAL COMMUNITY IT CAN ENCOURAGE
► AUDIENCE PARTICIPATION AND ULTIMATELY
► RESULT IN A LARGER FANBASE AND I’VE SEEN
► THIS PLAY OUT FIRSTHAND TIME AND TIME
► AGAIN REMEMBER JEFF ROSE THAT GUY I
► MENTIONED EARLIER WELL JEFF MAKES SURE
► TO REPLY TO EVERY SINGLE COMMENT THAT
► COMES IN EVEN IF IT’S A SIMPLE THANK YOU
► OR THUMBS UP EMOJI IN FACT JEFF BELIEVES
► IN THIS APPROACH SO STRONGLY THAT HE
► EVEN REPLIES TO HATERS YEP JEFF HATERS
► GONNA HATE AND THIS IS ONE OF THE MAIN
► REASONS THAT JESS CHANNEL IS ABLE TO GET
► SO MANY YOUTUBE SUBSCRIBERS EVERY MONTH
► PERSONALLY I ALSO TRY TO REPLY TO EVERY
► COMMENT THAT I GET IT DOESN’T ALWAYS
► HAPPEN BUT I TRY MY BEST
► THAT SAID I ALWAYS REPLY TO COMMENTS
► THAT COME IN WITHIN THE FIRST HOURS
► OF PUBLISHING A VIDEO THAT WAY PEOPLE
► THAT TAKE THE TIME TO COMMENT SEE THAT I
► READ AND CARE ABOUT THEIR THOUGHTS AND
► NOW IT’S TIME FOR OUR FOURTH STRATEGY
► THOUGH WINNER TAKES ALL TECHNIQUE THIS
► IS ONE OF MY FAVORITE WAYS TO GET MORE
► SUBSCRIBERS ON YOUTUBE HERE’S THE STEP
► BY STEP PROCESS FIRST LOG IN TO YOUR
► YOUTUBE ANALYTICS AND CLICK ON
► SUBSCRIBERS THEN CLICK ON YOUTUBE WATCH
► PAGE AND VOILA JUST LIKE THAT YOU CAN
► SEE WHICH VIDEOS GENERATE THE MOST
► SUBSCRIBERS FOR YOUR CHANNEL I CALL
► THESE VIDEOS WINNERS BECAUSE THEY’RE
► PROVEN TO GENERATE AN ABOVE AVERAGE
► AMOUNT OF SUBSCRIBERS AND IF YOU CAN GET
► YOUR WINNERS IN FRONT OF MORE PEOPLE
► YOU’LL GET MORE SUBS HERE’S HOW YOUR
► FIRST OPTION IS TO MAKE A WINNER VIDEO
► YOUR CHANNEL TRAILER THIS OPTION MAKES
► THE MOST SENSE IF YOU DON’T HAVE A
► TRAILER SET UP YET BECAUSE REMEMBER YOUR
► TRAILER IS THE FIRST THING PEOPLE THAT
► AREN’T SUBSCRIBED TO YOUR CHANNEL SEE
► WHEN THEY VISIT YOUR
► I’LL PAGE SO IT MAKES SENSE TO SHOW THEM
► A VIDEO THAT CONVERTS THESE PEOPLE INTO
► SUBSCRIBERS YOU CAN ALSO INCLUDE YOUR
► WINNING VIDEO AS THE FIRST VIDEO IN A
► PLAYLIST THAT WAY WHENEVER SOMEONE
► WATCHES ONE OF YOUR PLAYLISTS THEY SEE
► YOUR WINNING VIDEO RIGHT OFF THE BAT FOR
► EXAMPLE THIS VIDEO ON MY CHANNEL DOES A
► GREAT JOB OF TURNING RANDOM VIEWERS INTO
► SUBSCRIBERS SO I MADE THAT VIDEO THE
► FIRST VIDEO IN THIS PLAYLIST THAT WAY
► WHENEVER SOMEONE WATCHES THAT PLAYLIST
► THEY SEE MY WINNING VIDEO RIGHT AWAY
► THEN I PROMINENTLY DISPLAYED THAT
► PLAYLIST ON MY CHANNEL PAGE SIMPLE AND
► ONCE YOU’VE DONE THAT IT’S TIME FOR OUR
► NEXT STRATEGY STRATEGY NUMBER FIVE
► STRONG CHANNEL POSITIONING AND BRANDING
► THIS IS ONE THING THAT SKYROCKETED MY
► SUBSCRIBER BASE WHEN I FIRST STARTED THE
► BACKLINKO YOUTUBE CHANNEL I DIDN’T SPEND
► ONE SECOND THINKING ABOUT MY CHANNELS
► POSITIONING I THOUGHT TO MYSELF AS LONG
► AS YOU PUBLISH GREAT VIDEOS YOU DON’T
► NEED TO BRAND OR POSITION YOUR CHANNEL
► ANY SORT AWAY AND IT TURNS OUT I WAS
► WRONG BECAUSE WHEN I POSITION MY CHANNEL
► MORE STRATEGICALLY MY VIEWS AND
► SUBSCRIBERS INCREASED SIGNIFICANTLY
► HERE’S EXACTLY HOW TO DO IT FIRST WRITE
► A ONE SENTENCE DESCRIPTION THAT
► DESCRIBES WHAT MAKES YOUR CHANNEL UNIQUE
► OR DIFFERENT FOR EXAMPLE MY CHANNEL’S
► POSITIONING IS HIGHER RANKINGS AND MORE
► TRAFFIC THAT WAY WHEN SOMEONE THAT WANTS
► HIGH RANKINGS AND MORE TRAFFIC FINDS MY
► CHANNEL THEY SAY JACKPOT AND THEY SMASH
► THE SUBSCRIBE BUTTON BOW THAT’S THE
► POWER OF CHANNEL POSITIONING HOW ABOUT
► ANOTHER EXAMPLE MARIE FORLEO IS A
► BLOGGER THAT HELPS PEOPLE START AND GROW
► THEIR SMALL BUSINESS BUT UNLIKE MOST
► OTHER BUSINESS CHANNELS MARIE DOESN’T
► TALK MUCH ABOUT FACEBOOK ADS OR EMAIL
► AUTORESPONDERS INSTEAD SHE FOCUSES ON
► HELPING THE PERSON BEHIND THE BUSINESS
► SO SHE CREATED A SINGLE SENTENCE THAT
► HELPS HER CHANNEL STAND OUT FROM THE
► THOUSAND AND ONE OTHER MARKETING FOCUSED
► CHANNELS ON YOUTUBE CREATE A BUSINESS
► AND LIFE YOU LOVE ONCE YOU HAVE YOUR
► SENTENCE READY PLASTER ON YOUR CHANNEL
► PAGE AND IN YOUR VIDEOS FOR EXAMPLE I
► INCLUDE MY CHANNELS POSITIONING IN MY
► CHANNEL ARE MY ABOUT SECTION MY ANIMATED
► LOGO AND MORE I EVEN SAY THE WORDS
► HIGHER RANKINGS AND MORE TRAFFIC IN MY
► VIDEOS
► NEXT UP WE HAVE STRATEGY NUMBER SIX USE
► A NEXT VIDEO IN YOUR ENDSCREEN HERE’S
► THE DEAL IF SOMEONE WATCHES ONE OF YOUR
► VIDEOS YOU HAVE ONE CHANCE TO TURN THAT
► PERSON INTO A SUBSCRIBER BUT IMAGINE
► THAT YOU CAN GET THE SAME PERSON TO
► WATCH ONE TWO OR EVEN FIVE VIDEOS FROM
► YOUR CHANNEL THEY’D BE MUCH MORE LIKELY
► TO SUBSCRIBE RIGHT RIGHT SO HOW DO YOU
► DO THAT PROMOTE A NEXT VIDEO IN YOUR END
► SCREEN YOU SEE WHEN SOMEONE’S DONE
► WATCHING ONE OF YOUR VIDEOS THEY’RE
► THINKING WHAT’S NEXT OKAY NOW WHAT AND
► WHEN YOU FEATURE A VIDEO AS THE NEXT
► VIDEO YOU GIVE THEM A CLEAR ANSWER TO
► THAT QUESTION AND ANOTHER OPPORTUNITY TO
► WATCH YOUR CONTENT AND SUBSCRIBE HERE’S
► HOW TO SET THIS UP FIRST INCLUDE TO
► SECONDS OF TIME AT THE END OF YOUR
► VIDEO FOR AN END SCREEN OBVIOUSLY YOU
► WANT TO ADD A BIG OLD SUBSCRIBE BUTTON
► TO YOUR END SCREEN AS YOU CAN SEE HERE I
► MAKE SURE TO ADD A PROMINENT SUBSCRIBE
► BUTTON TO ALL OF MY END SCREENS THAT
► SAID A GOOD CHUNK OF YOUR VIEWERS AREN’T
► READY TO SUBSCRIBE YET THEY NEED TO SEE
► MORE OF YOUR CONTENT FIRST AND THAT’S
► WHERE YOUR NEXT VIDEO COMES INTO PLAY TO
► SET UP A NEXT VIDEO SIMPLY INCLUDE THE
► TEXT NEXT VIDEO TO YOUR END SCREEN NOW I
► LIKE TO USE THE PHRASE NEXT VIDEO BUT
► YOU CAN WORD THIS HOWEVER YOU WANT FOR
► EXAMPLE YOU CAN USE TERMS LIKE WATCH
► NEXT CHECK OUT THIS VIDEO OR ANY OTHER
► PHRASE THAT WORKS FOR YOU AND THEN LINK
► TO ONE OF YOUR VIDEOS ABOVE THAT TEXT
► USING YOUTUBE’S BUILT IN END SCREEN
► FEATURE HERE’S AN EXAMPLE OF HOW THE
► NEXT VIDEO IN YOUR END SCREEN SHOULD
► LOOK AND IN GENERAL YOU WANT TO USE A
► VIDEO THAT’S CLOSELY RELATED TO THE ONE
► THEY’RE WATCHING FOR EXAMPLE HERE’S A
► VIDEO ON MY CHANNEL ABOUT KEYWORD
► RESEARCH WHAT SOMEONE THAT JUST FOUND A
► BUNCH OF KEYWORDS I’M GONNA NEED NEXT
► HELP USING THOSE KEYWORDS IN THEIR
► CONTENT SO I MADE THE NEXT VIDEO A VIDEO
► ABOUT ON PAGE SEO NOW IF YOU’RE NOT SURE
► WHAT VIDEO TO USE AS THE NEXT VIDEO NO
► WORRIES JUST USE A WINNING VIDEO THAT
► YOU FOUND USING STRATEGY NUMBER
► THAT VIDEO IS PROVEN TO GENERATE
► SUBSCRIBERS SO YOU REALLY CAN’T GO WRONG
► BY USING IT AS A NEXT VIDEO PLUS AS A
► QUICK PRO TIP THE NEXT VIDEO STRATEGY
► INCREASES YOUR VIEWERS TOTAL WATCH
► SESSION AND
► CORNETS YOUTUBE CHANNELS AND VIDEOS WITH
► HIGHER WATCH TIMES ARE LIKELY TO SHOW UP
► HIGHER IN SEARCH RESULTS AND
► RECOMMENDATIONS THEY GO ON TO SAY WATCH
► TIME BENEFITS DON’T EVAPORATE WHEN
► VIEWERS STOP WATCHING YOUR CONTENT IF A
► VIDEO ON YOUR BRAND’S CHANNEL DRIVES
► THEM TO WATCH MORE VIDEOS THE CHANNEL
► EARNS SOME WATCH TIME CREDITS FOR THE
► CUMULATIVE MINUTES ACCRUED IN OTHER
► WORDS WHEN SOMEONE WATCHES ONE OF YOUR
► NEXT VIDEOS IT’LL HELP YOUR VIDEOS RANK
► HIGHER IN YOUTUBE WHICH WILL RESULT IN
► HIGHER RANKINGS AND MORE VIEWS WITH THAT
► LET’S GET INTO OUR NEXT STRATEGY WHICH
► IS A CONTROVERSIAL ONE DON’T WORRY ABOUT
► PUBLISHING CONSISTENTLY WHEN I WAS
► GETTING READY TO LAUNCH MY YOUTUBE
► CHANNEL I READ EVERY ARTICLE OUT THERE
► WRITTEN BY SO CALLED YOUTUBE EXPERTS AND
► I COULD SUM UP THEIR ADVICE LIKE THIS
► THE SECRETS OF GROWING YOUR YOUTUBE
► CHANNEL IS TO PUBLISH VIDEOS ON A
► CONSISTENT BASIS IF YOU DON’T PUBLISH AT
► LEAST ONE VIDEO PER WEEK YOU WON’T GET
► ANY SUBSCRIBERS AS IT TURNS OUT THIS
► ADVICE IS WELL MEANING BUT MISGUIDED YOU
► SEE MOST SO CALLED YOUTUBE SEO EXPERTS
► STARTED THEIR CHANNELS BACK IN THE DAY
► BACK THEN YOU COULD ACTUALLY GROW A
► CHANNEL BY JUST PUBLISHING LOTS AND LOTS
► OF VIDEOS TODAY NOT SO MUCH IN FACT
► YOUTUBE REPORTS THAT HOURS OF VIDEO
► IS NOW UPLOADED TO YOUTUBE EVERY MINUTE
► THAT’S INSANE SO TO STAND OUT TODAY YOU
► CAN’T JUST PUBLISH A BUNCH OF VIDEOS AND
► HOPE FOR THE BEST
► INSTEAD YOU NEED TO FOCUS A HUNDRED
► PERCENT ON PRODUCING AMAZING VIDEOS IN
► FACT JEFF ROSE RAPIDLY GREW HIS VIEWS
► AND SUBSCRIBERS BY FOCUSING ON THIS
► QUALITY OVER QUANTITY APPROACH YOU SEE
► JEFF USED TO PUT ALL HIS TIME AND ENERGY
► INTO UPLOADING PRETTY GOOD VIDEOS ON A
► CONSISTENT BASIS IN FACT BY THE TIME I
► STARTED HELPING HIM
► JEFF’S CHANNEL ALREADY HAD OVER A
► HUNDRED VIDEOS ON IT UNFORTUNATELY
► BECAUSE JEFF’S VIDEOS WERE ONLY PRETTY
► GOOD THEY GOT LOST IN THE NOISE THAT’S
► WHEN JEFF DECIDED TO SWITCH THINGS UP
► INSTEAD OF PUBLISHING LOTS OF VIDEOS
► JEFF FOCUSED A HUNDRED PERCENT ON
► PRODUCING AMAZING VIDEO CONTENT AND IT
► WORKED THE FIRST VIDEO THAT JEFF
► PUBLISHED USING THIS APPROACH
► OUTPERFORMED ALL OF THE VIDEO
► THAT HE ALREADY HAD ON HIS CHANNEL I’VE
► USED THE SAME APPROACH TO GROW MY
► CHANNEL IN RECORD TIME AT THE TIME OF
► RECORDING THIS VIDEO MY CHANNEL ONLY HAS
► TOTAL VIDEOS AND THOSE VIDEOS
► GENERATE OVER A HUNDRED THOUSAND VIEWS
► AND FIVE THOUSAND NEW SUBSCRIBERS EVERY
► SINGLE MONTH MOVING RIGHT ALONG TO
► STRATEGY NUMBER BOOST AUDIENCE
► RETENTION I PROBABLY DON’T NEED TO TELL
► YOU THAT AUDIENCE RETENTION IS A
► MASSIVELY IMPORTANT YOUTUBE RANKING
► FACTOR AS A REMINDER AUDIENCE RETENTION
► IS THE PERCENTAGE OF YOUR VIDEO THAT
► PEOPLE WATCH FOR EXAMPLE IF YOU PUBLISH
► A TWO MINUTE VIDEO AND PEOPLE TEND TO
► WATCH MINUTE OF THAT VIDEO YOUR
► AUDIENCE RETENTION IS % AND WHEN IT
► COMES TO AUDIENCE RETENTION YOUTUBE
► STATES THAT YOUR GOAL IS TO KEEP
► AUDIENCE RETENTION AS CLOSE TO A HUNDRED
► PERCENT AS YOU CAN BECAUSE THIS MEANS
► VIEWERS ARE WATCHING ALL THE WAY THROUGH
► YOUR VIDEOS AND VIDEOS WITH CONSISTENTLY
► HIGH AUDIENCE RETENTION AND WATCH TIME
► HAVE THE POTENTIAL TO SHOW UP MORE
► FREQUENTLY IN SEARCH AND SUGGESTIVE
► LOCATIONS ON YOUTUBE IN OTHER WORDS THE
► BETTER YOUR AUDIENCE RETENTION THE MORE
► VIEWS YOU’LL GET AND IN GENERAL MORE
► VIEWS EQUALS MORE SUBSCRIBERS AND I
► FOUND THAT MY VIDEOS WITH HIGH AUDIENCE
► RETENTION ALSO TEND TO DO A GREAT JOB OF
► CONVERTING VIEWERS INTO CHANNEL
► SUBSCRIBERS AND THERE’S A SIMPLE REASON
► FOR THIS WHEN YOU CAN GET SOMEONE TO
► WATCH YOUR VIDEO ALL THE WAY TO THE END
► THEY’RE MUCH MORE LIKELY TO HIT THE
► SUBSCRIBE BUTTON COMPARED TO SOMEONE
► THAT ONLY WATCHES HALF OF YOUR VIDEO THE
► QUESTION IS HOW CAN YOU IMPROVE YOUR
► AUDIENCE RETENTION PATTERN INTERRUPTS
► PATTERN INTERRUPTS ARE ELEMENTS THAT YOU
► ADD TO YOUR VIDEO THAT CHANGED THINGS UP
► AND ACCORDING TO RESEARCH STUDIES WHEN
► SOMEONE SEES A PATTERN INTERRUPT IT
► RESETS THEIR ATTENTION WHICH MAKES THEM
► MORE LIKELY TO KEEP WATCHING YOUR VIDEO
► THIS CAN BE SOMETHING SIMPLE LIKE
► CHANGING THE CAMERA ANGLE OR ADDING TEXT
► TO THE SCREEN OR A PATTERN INTERRUPT CAN
► BE SOMETHING MORE DRASTIC LIKE CHANGING
► WHAT YOU’RE WEARING AS YOU CAN SEE YOU
► DON’T NEED ANYTHING FANCY OR COMPLICATED
► JUST TOSS SOMETHING INTO YOUR VIDEO
► THAT’S DIFFERENT THAN THE REST OF YOUR
► VIDEO AND YOU’RE SET FOR EXAMPLE IN THIS
► VIDEO ABOUT YOUTUBE SEO I MENTIONED THAT
► IT DID A BUNCH OF VIDEO SEO
► BERRYMAN’S SO I DECIDED TO WEAR A LAB
► COAT IN GOGGLES
► CORNIE YES EFFECTIVE DEFINITELY AND NOW
► IT’S TIME FOR OUR LAST TIP TO HELP YOU
► GET MORE SUBSCRIBERS ON YOUTUBE OPTIMIZE
► YOUR ABOUT TAB MOST PEOPLE SLEEP ON
► THEIR CHANNELS ABOUT TAB AND THE THING
► IS YOUR CHANNEL’S ABOUT SECTION IS WHERE
► A LOT OF PEOPLE GO TO LEARN MORE ABOUT
► YOU SO IF YOU WRITE A COMPELLING
► DESCRIPTION HERE YOU CAN TURN THOSE
► PEOPLE INTO SUBSCRIBERS HERE’S EXACTLY
► HOW TO DO IT YOU WANT THE FIRST SENTENCE
► OF YOUR ABOUT TAB TO BE YOUR CHANNELS
► POSITIONING AS YOU MIGHT REMEMBER FROM
► EARLIER IN THIS VIDEO YOUR POSITIONING
► IS A SINGLE SENTENCE DESCRIPTION OF WHAT
► MAKES YOUR CHANNEL UNIQUE FOR EXAMPLE
► THE FIRST SENTENCE OF MY DESCRIPTION
► INCLUDES MY POSITIONING HIGHER RANKINGS
► AND MORE TRAFFIC NOW THIS SENTENCE IS
► IMPORTANT BECAUSE IT TELLS POTENTIAL
► SUBSCRIBERS WHY YOUR CHANNEL MATTERS
► RIGHT OFF THE BAT BUT IT’S ALSO
► IMPORTANT BECAUSE THIS SENTENCE SHOWS UP
► WHEN PEOPLE SEARCH FOR YOUR CHANNEL IN
► YOUTUBE SO PEOPLE WILL SEE IT HERE TOO
► NEXT EXPAND ON YOUR POSITIONING
► SPECIFICALLY YOU WANT TO ANSWER
► QUESTIONS LIKE WHAT MAKES YOUR CHANNEL
► DIFFERENT OR BETTER THAN THE OTHERS OUT
► THERE WHAT TOPICS DO YOU COVER MOST
► DESCRIBE THAT HERE FOR EXAMPLE YOU CAN
► SEE THAT IT EMPHASIZED THAT THE CONTENT
► OF MY VIDEOS ARE INSANELY ACTIONABLE I
► ALSO GO ON TO LIST OUT A FEW OF THE
► TOPICS THAT MY VIDEOS TEND TO COVER LIKE
► LINK BUILDING AND SEO AS A PRO TIP
► SPRINKLE IN A FEW KEYWORDS THAT YOU WANT
► TO RANK FOR HERE A WELL OPTIMIZED ABOUT
► SECTION CAN AS YOU CAN SEE HERE HELP
► YOUR CHANNEL RANK AND YOUTUBE SEARCH
► FINALLY AND YOUR ABOUT SECTION WITH A
► CALL TO ACTION TO SUBSCRIBE FOR EXAMPLE
► AND MY ABOUT SECTION WITH A STRONG
► CALL TO ACTION
► THAT ASKS PEOPLE TO SUBSCRIBE TO MY
► YOUTUBE CHANNEL NOW BEFORE WE END THIS
► VIDEO LET ME SHOW YOU A QUICK BONUS
► STRATEGY TURN HEARTS INTO SUBS A WHILE
► BACK YOUTUBE ROLLED OUT A FEATURE CALLED
► CREATOR HEARTS THAT LET YOU ACKNOWLEDGE
► AWESOME COMMENTS THAT PEOPLE LEAVE ON
► YOUR VIDEOS AND WHEN YOU HEART A COMMENT
► IT SHOWS A LITTLE ICON NEXT TO THE
► COMMENT WITH YOUR FACE THAT WAY EVERYONE
► CAN SEE THAT YOU REALLY LIKED THAT
► PARTICULAR COMMENT THE QUESTION IS HOW
► CAN YOU USE HEARTS TO GET MORE
► SUBSCRIBERS WELL WHEN YOU HEART A
► COMMENT THAT PER
► THEN GETS A NOTIFICATION AND ACCORDING
► TO YOUTUBE’S INTERNAL DATA WE FOUND THAT
► VIEWERS WHO I RECEIVED A HEART ON THEIR
► COMMENT ARE THREE TIMES MORE LIKELY TO
► CLICK ON THE NOTIFICATION THAN WITH
► OTHER TYPES OF NOTIFICATIONS POTENTIALLY
► LEADING MORE VIEWERS BACK TO YOUR
► CHANNEL SO IF SOMEONE LEAVES A GREAT

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