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How To Structure A Site?

► OKAY AS YOU CAN SEE I’VE GOT THE CLOSEST
► THING I COULD GET TO A WORLD MAP DID YOU
► KNOW THAT THERE ARE OVER 5,000 LANGUAGES
► SPOKEN ACROSS THE EARTH AND WE NEED THIS
► GOOGLE SUPPORT ONLY ABOUT 100 YEAH
► STILL A WAYS TO GO ALL RIGHT LET’S DO
► SOME MORE QUESTIONS
► TODD WRITES IN HE SAYS MATT I HAVE A
► QUESTION ONE OF MY CLIENTS IS GOING TO
► ACQUIRE A DOMAIN NAME VERY RELATED TO
► THEIR BUSINESS AND HAS A LOT OF LINKS
► GOING TO IT SO HE BASICALLY WANTS TO DO
► A 301 REDIRECT TO THE FINAL WEB SITE
► AFTER THE ACQUISITION THE QUESTION IS
► WILL GOOGLE BAN WORK LIABILITY FOR DOING
► THAT IT’S VERY CLOSELY RELATED ANYTIME
► THERE’S AN ACTUAL MERGER OF TWO
► BUSINESSES OR TWO DOMAINS THAT ARE VERY
► VERY CLOSE TO EACH OTHER DOING A 301
► SHOULD BE NO PROBLEM WHATSOEVER
► IF HOWEVER YOU ARE LIKE MUSIC SIDING AND
► ALL OF A SUDDEN YOU ARE ACQUIRING LINKS
► FROM DEBT CONSOLIDATION ONLINE CHEAP
► YADA YADA YADA THAT COULD RAISE A FEW
► EYEBROWS BUT IT SOUNDS LIKE THIS IS JUST
► A RUN-OF-THE-MILL SORT OF THING SO I
► THINK YOU SHOULD BE OKAY
► BARRY WRITES IN WHAT’S THE BEST WAY TO
► THEME A SITE USING DIRECTORIES DO YOU
► PUT YOUR MAIN KEYWORD IN A DIRECTORY OR
► ON THE INDEX PAGE IF USING DIRECTORIES
► DO USE A DIRECTORY FOR EACH SET OF
► KEYWORDS THIS IS A GOOD QUESTION I THINK
► YOU’RE THINKING TOO MUCH ABOUT KEYWORDS
► AND NOT ENOUGH ABOUT YOUR SITE
► ARCHITECTURE SO THIS IS JUST FOR ME BUT
► I PREFER A TREE-LIKE ORCAS ARCHITECTURE
► SO EVERYTHING BRANCHES OUT A NICE SORT
► OF EVEN PATHS AND IT’S ALSO A GOOD IF
► THINGS ARE BROKEN DOWN BY TOPIC
► SO YOU KNOW IF YOU’RE SELLING CLOTHES
► YOU’RE GOING TO HAVE SWEATERS AS ONE
► DIRECTORY AND SHOES AS ANOTHER DIRECTORY
► OR SOMETHING LIKE THAT IF YOU DO THAT
► SORT OF THING WHAT YOU END UP WITH IS
► YOUR KEYWORDS DO END UP IN DIRECTORIES
► AND AS FAR AS DIRECTORIES VERSUS THE
► ACTUAL NAME OF THE HTML FILE IT DOESN’T
► REALLY MATTER
► THAT MUCH WITHIN GOOGLE SCORING
► ALGORITHM SO I THINK IF YOU BREAK IT
► DOWN MY TOPIC BUT MAKE SURE THAT THOSE
► TOPICS MATCH WELL WITH THE KEYWORDS THAT
► YOU EXPECT YOUR USERS TO TYPE IN WHEN
► THEY TRY TO FIND YOUR PAGE THEN YOU
► SHOULD BE IN PRETTY GOOD SHAPE ALL RIGHT
► JODIE WRITES IN IF AN E-COMMERCE SITES
► URLS HAS TOO MANY PARAMETERS SO SHE’S
► GOT LIKE THE PUNCTUATION MONSTER BARKING
► OVER HER PARAMETERS AND IT IS UNAND X”B
► ‘L IS IT ACCEPTABLE TO USE THE GOOGLE
► GUIDELINES TO SERVE STATIC HTML PAGES TO
► THE BOT TO INDEX INSTEAD THIS IS
► SOMETHING TO BE VERY CAREFUL ABOUT
► BECAUSE IF YOU’RE NOT YOU CAN END UP
► VEERING INTO AN AREA THAT’S KNOWN AS
► CLOAKING
► SO AGAIN CLOAKING IS SHOWING DIFFERENT
► CONTENT TO USERS THAN TO GOOGLE BOT AND
► YOU WANT TO SHOW THE EXACT SAME CONTENT
► TO USERS AS YOU DO TO GOOGLE BOT SO MY
► ADVICE WOULD BE TO GO BACK TO THE
► QUESTION I ANSWERED A WHILE AGO ABOUT
► DYNAMIC PARAMETERS AND URLS AND TO
► BASICALLY SEE IF THERE’S A WAY TO UNIFY
► IT SO THAT USERS AND GOOGLE VOTES SEE
► THE SAME DIRECTORY AND IF YOU CAN DO
► SOMETHING LIKE THAT THAT’S GONNA BE MUCH
► BETTER FEELING THAT YOU WANT TO MAKE
► SURE THAT WHATEVER HTML PAGES YOU DO
► SHOW IF USERS GO TO THE SAME PAGE THEY
► DON’T GET REDIRECTED THEY DON’T GO
► SOMEWHERE ELSE THEY NEED TO SEE THE
► EXACT SAME PAGE THE GOOGLEBOT SAW THAT’S
► THE MAIN CRITERIA OF CLOAKING AND THAT’S
► WHERE YOU’RE GOING TO HAVE TO BE CAREFUL
► JONATHAN WHALLEY WRITES IN HE SAYS I
► WOULD LIKE TO USE A BE SPLIT TESTING ON
► MY STATIC HTML SITE WELL GOOGLE WILL
► UNDERSTAND MY PHP REDIRECT FOR WHAT IT
► IS
► OR WILL THEY PENALIZE MY SITE FOR
► PERCEIVED CLOAKING IF THIS IS A PROBLEM
► IS THERE A BETTER WAY TO SPLIT TEST
► THAT’S A GOOD QUESTION IF YOU CAN I
► WOULD SPLIT TESTS IN AN AREA WHERE
► SEARCH ENGINES AREN’T GOING TO INDEX IT
► BECAUSE ANY TIME WE GO TO A PAGE AND WE
► SEE DIFFERENT CONTENT OR IF YOU RELOAD
► AND YOU SEE DIFFERENT CONTENT THAT THAT
► DOES LOOK A LITTLE STRANGE SO IF YOU CAN
► IT’S BETTER TO USE ROBOTS.TXT OR HT
► ACCESS FILES OR SOMETHING TO MAKE SURE
► THE GOOGLE BOT DOESN’T INDEX YOU’RE A/B
► TESTING FEELING THAT WHAT I WOULD DO IS
► I WOULDN’T USE A PHP REDIRECT I WOULD
► TRY TO USE SOME IN SERVER-SIDE TO
► ACTUALLY SERVE UP THE TWO PAGES IN PLACE
► THE ONE THING TO BE CAREFUL ABOUT AND I
► TOUCHED ON THIS A WHILE AGO EARLIER IN
► ANOTHER
► WAS YOU SHOULD NOT DO ANYTHING SPECIAL
► FOR GOOGLE BOT JUST TREAT IT LIKE A
► REGULAR USER THAT’S GOING TO BE THE
► SAFEST THINGS IN TERMS OF NOT BEING
► TREATED LIKE LOKI AND LET’S WRAP IT UP
► TODD ASKS ANOTHER QUESTION HE SAYS OH
► HECK HOW ABOUT A REAL QUESTION GINGER OR
► MARY ANN I’M GONNA GO MARIANNA ALL RIGHT
► THAT’S ENOUGH FOR ANOTHER SESSION

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