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Qualities Of A Good Site

Matt Cutts giving answers of questions which are below:

  • Does Sitemaps depend on pageviews?
  • What are the top things to do in SEO?
  • How does Google decide to use a DMOZ snippet versus the description from a meta tag?
  • Should I use bold or strong tags?

► OKAY LET’S TRY A FEW QUESTIONS AND
► ANSWERS I DON’T KNOW IF THIS WILL WORK
► SO LET’S GIVE IT A SHOT
► RALPH WRITES IN HE SAYS SOME COMMENTS ON
► SITEMAPS PLEASE
► IT SEEMS UPDATES AND SITEMAPS DEPEND ON
► PAGE VIEWS OF A SITE NO RALPH THAT’S NOT
► REALLY TRUE AS FAR AS I UNDERSTAND IT
► PAGE VIEWS ARE NOT REALLY A FACTOR ON
► WHEN THINGS ARE UPDATED IN SEGMENTS SO
► THERE ARE DIFFERENT PIECES OF DATA
► WITHIN SITEMAPS SO IMAGINE YOU KNOW FIVE
► DIFFERENT LITTLE PIECES OF DATA AND THEY
► CAN ALL BE UPDATED AT DIFFERENT TIMES
► AND IN DIFFERENT FREQUENCIES TYPICALLY
► THEY’LL BE UPDATED YOU KNOW WITHIN DAYS
► OR AT WORST CASE WITHIN WEEKS HOWEVER AS
► FAR AS I KNOW IT’S NOT DEPENDENT ON
► PAGEVIEWS LET’S TRY ANOTHER ONE
► WHAT ARE SOME GENERAL GUIDELINES AND
► RECOMMENDATIONS YOU WOULD MAKE TO PEOPLE
► WHO DESIRE TO INCREASE THEIR SITE’S
► VISIBILITY ON GOOGLE
► OK SO THIS IS A MEATY TOPIC DEFINITELY A
► LONGER ISSUE BUT LET’S GO AHEAD AND DIVE
► INTO IT SO IN GENERAL THE NUMBER ONE
► THING THAT MOST PEOPLE KIND OF MAKE
► MISTAKE ON ON SEO IS THEY DON’T MAKE
► THEIR SITE CRAWLABLE SO YOU WANT TO LOOK
► AT YOUR SITE EITHER THROUGH A SEARCH
► ENGINE SIZE OR YOU KNOW USE A TEXT
► BROWSER DO SOMETHING AND GO BACK TO 1994
► AND USE LINKS OR SOMETHING LIKE THAT IF
► YOU CAN GET THROUGH YOUR ENTIRE SITE
► USING ONLY A TEXT BROWSER YOU’RE GOING
► TO BE IN PRETTY GOOD SHAPE BECAUSE MOST
► PEOPLE DON’T EVEN BOTHER WITH
► PROBABILITY YOU ALSO WANT TO HAVE THINGS
► LIKE SITEMAPS ON YOUR SITE YOU CAN ALSO
► USE OUR SITEMAPS TOOL IN ADDITION TO
► THAT ONCE YOU’VE GOT YOUR CONTENT AND
► YOU WANT TO HAVE GOOD CONTENT CONTENT
► THAT’S INTERESTING YOU KNOW A REASON WHY
► SOMEBODY WOULD ACTUALLY WANT TO LINK TO
► YOU AND YOUR SITE IS ACTUALLY CRAWLABLE
► THEN YOU NEED TO GO ABOUT MARKETING AND
► PROMOTING OR OPTIMIZING YOUR SITE SO THE
► MAIN THINGS THAT I WOULD ADVISE ARE
► THINK ABOUT THE PEOPLE WHO ARE REALLY
► RELEVANT TO YOUR NICHE AND MAKE SURE
► THAT THEY KNOW ABOUT YOU SO THAT’S JUST
► YOU KNOW IF YOU’RE ASSOCIATED WITH A
► DOCTOR BECAUSE YOU’VE GOT SOME MEDICAL
► KIND OF TIME WITH A WEBSITE MAKE SURE
► THAT THAT DOCTOR KNOWS ABOUT DRIP
► WEBSITE IT MIGHT BE APPROPRIATE FOR HIM
► TO LINK TO YOU ALSO WANT TO BE
► THINKING ABOUT A COOK SOMETHING THIS
► BODY ROLE IT CAN BE REALLY GOOD CONTENT
► FOR EXAMPLE NEWSLETTERS TUTORIALS I WAS
► SETTING UP ALL THIS VIDEO STUFF TRYING
► TO MAKE IT LOOK SEMI PROFESSIONAL AND
► THEY WERE TUTORIALS BUT A COMPANY CALLED
► PHOTO PLEX THEY WERE SAYING HERE’S HOW
► TO DO A FILL LIGHT THE KEY LIGHT AND ALL
► THAT SORT OF STUFF
► I WON BY THE WAY YOU CAN BUY POWER
► EQUIPMENT TO DO THAT THAT’S REALLY
► REALLY SMART AND IN FACT ANOTHER
► PHOTOGRAPHY SITE THAT I WENT TO THEY HAD
► SYNDICATED THEIR TUTORIAL LESSONS TO
► THAT OTHER WEBSITE SO CONTENT CAN BE A
► GREAT WAY TO GET LINKS YOU CAN ALSO LOOK
► AT THINGS LIKE DIGG / TAIL RANK REDDIT
► YOU KNOW SOCIAL NETWORKING SITES MYSPACE
► THOSE SORT OF THINGS BUT FUNDAMENTALLY
► YOU NEED SOMETHING INTERESTING THAT SETS
► YOU APART FROM THE PACK ONCE YOU’VE GOT
► SOMETHING LIKE THAT THEN YOU’RE GOING TO
► BE IN MUCH BETTER SHAPE AS FAR AS
► PROMOTING YOUR SITE BUT AGAIN THE
► BIGGEST STEP MAKING SURE YOUR SITE IS
► QUALITY AFTER THAT MAKING SURE YOU’VE
► GOT GREAT CONTENT AND THEN FINALLY TRY
► TO DO THE BEST YOU CAN TO CLEANSE UP
► COOK SOME REASON WHY USERS WOULD REALLY
► LOVE YOUR SITE RETURN TO IT AND BOOKMARK
► IT ALRIGHT LET’S DO ANOTHER ONE WHAT
► CONDITIONS ASKS BRIAN M CAUSED GOOGLE TO
► USE THE DMOZ SNIPPET WHEN THERE IS
► ALREADY A VALID META DESCRIPTION TAG ON
► THE PAGE THAT’S A REALLY GOOD QUESTION I
► ACTUALLY HAD TO GO AND ASK THE SNIPPETS
► TEAM I WAS LIKE FINE WELL WHY DOES THIS
► HAPPEN AND I’M NOT GOING TO GO INTO TOO
► MUCH DETAIL BUT HERE’S THE WAY YOU
► SHOULD THINK ABOUT IT SUPPOSE THAT YOU
► HAVE A PAGE ABOUT CHRISTINA AGUILERA OR
► SOMETHING LIKE THAT AND YOUR OPEN
► DIRECTORY SNIPPET IS ABOUT BRITNEY
► SPEARS WELL IF YOU TYPE IN OR SOME USER
► TYPES IN BRITNEY SPEARS THAT’S GOING TO
► BE A MUCH BETTER SNIPPET SO THE WAY I
► WOULD BE THINKING ABOUT IT IS THERE’S
► ALL THIS SCORING PROCESS WHICH DOES ALL
► THIS SELECTION TO SAY OKAY YOU ARE THE
► BEST DOCUMENT TO BE RETURNED ONCE WE’VE
► SELECTED AND SCORED YOUR DOCUMENT SO
► YOU’RE GOING TO BE RETURNED TO A CERTAIN
► SLOT
► THE SEARCH ENGINES NOW WHAT YOU NEED TO
► DO IS THINK OKAY IS THE OPEN DIRECTORY
► SNIPPET OR MY META TAG A BETTER MATCH
► FOR WHAT THE USER ACTUALLY TYPED IN SO
► IT’S ACTUALLY QUERY DEPENDENT THAT IS
► THE ONLY QUERY THE USER TYPE WE SAY WELL
► WE THINK THAT THE META DESCRIPTION TAG
► FROM THE OPEN DIRECTORY PROJECT OR FROM
► YOUR META TAGS IS GOING TO BE A BETTER
► MATCH FOR THE USERS QUERY AND THEN BASED
► ON THAT WE TRY TO SAY OKAY IN THAT CASE
► LET’S GO WITH THE MINUTE ANNEX IN THIS
► OTHER CASE LET’S GO WITH THE OPEN
► DIRECTORY PROJECT NOW YOU CAN IF YOU
► DON’T LIKE THE OPEN DIRECTORY SNIPPET
► YOU CAN USE THE META NO ODP TAG AND THAT
► WILL PREVENT US FROM USING THE META TAG
► OUR THE DESCRIPTION FROM THE OPEN
► DIRECTORY PROJECT SO YOU HAVE SORT OF
► THE ABILITY TO SCULL THINGS A LITTLE BIT
► AND CHOOSE WHICH THINGS YOU WANT TO HAVE
► HAPPEN ALL RIGHT THIS ONE’S A GOOD ONE
► LAURA MACKENZIE WRITES IN SHE SAYS DOES
► GOOGLE FAVOR BOLD OVER STRONG TAGS IN
► GENERAL UM WE PROBABLY FAVOR BOLD JUST A
► LITTLE BIT MORE BUT IT’S SO SLIGHT THAT
► I WOULDN’T REALLY WORRY ABOUT IT I WOULD
► GO AHEAD AND DO YOUR MARKUP HOWEVER YOU
► WANT TO DO IT NOT WORRYING SO MUCH ABOUT
► OH IF I USE ITALICS OH AM I GOING TO GET
► A LITTLE BIT OF A BOOST IN GOOGLE OR
► SOMETHING LIKE THAT ANY KIND OF EFFECT
► LIKE THAT IS RELATIVELY SMALL SO IN
► GENERAL I DO WHATEVER IS BEST FOR USERS
► OR WHATEVER IS BEST FOR YOUR SITE AND
► THEN NOT WORRY ABOUT THAT MUCH AFTER
► THAT I THINK I’M GOING TO GO AHEAD AND
► UPLOAD WHAT WE’VE GOT SO FAR SEE HOW IT
► LOOKS AND HOPEFULLY I’LL BE BACK IN A
► BIT

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