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► GETTING STARTED WITH GOOGLE ANALYTICS
► BENEFITS OF ANALYTICS
► HI I’M KRISTA SEIDEN ANALYTICS ADVOCATE
► AT GOOGLE.
► AND I’M ASHISH VIJ AN ANALYTICS SPECIALIST
► AT GOOGLE.
► WELCOME TO GETTING STARTED WITH GOOGLE ANALYTICS
► IF YOU’VE COMPLETED OUR ANALYTICS ACADEMY COURSE
► HOW YOU CAN TAKE ADVANTAGE OF
► THE ENTERPRISE-LEVEL FEATURES
► YOU GAIN FROM ANALYTICS THIS IS THE COURSE FOR YOU.
► GOOGLE ANALYTICS PROVIDES TOOLS AND SUPPORT
► FOR LARGE ENTERPRISES.
► WITH ANALYTICS YOU HAVE ACCESS TO ADVANCED FEATURES
► SUCH AS ROLL-UP REPORTING CUSTOM FUNNELS
► UNSAMPLED REPORTS AND CUSTOM TABLES
► IN ADDITION TO ALL THE STANDARD ANALYTICS FEATURES AND REPORTS.
► IN THIS COURSE WE’LL COVER THESE ADVANCED
► FEATURES IN MORE DETAIL
► AND SHARE EXAMPLES OF HOW YOUR BUSINESS
► CAN LEVERAGE THEM FOR SUCCESS.
► IN ADDITION TO INTEGRATIONS YOU GET WITH THE
► STANDARD VERSION
► GOOGLE ANALYTICS OFFERS
► A SEAMLESS INTEGRATION WITH GOOGLE BIGQUERY.
► BIGQUERY IS A DATA WAREHOUSE
► THAT’S PART OF GOOGLE CLOUD AND ENABLES YOU TO COMBINE
► YOUR ANALYTICS DATA WITH OTHER DATA SOURCES
► FOR CUSTOMIZED ANALYSIS.
► YOU ALSO GET ACCESS TO NATIVE INTEGRATIONS
► WITH DOUBLECLICK PRODUCTS
► WITH NO RETAGGING REQUIRED AND INSTANT ACTIVATION.
► IN THIS COURSE YOU’LL LEARN ABOUT THESE
► POWERFUL INTEGRATIONS
► AND GAIN INSIGHT INTO HOW THEY CAN BE USED.
► ANALYTICS ALSO GIVES YOU ACCESS
► TO DATA DRIVEN ATTRIBUTION
► WHICH USES YOUR ACTUAL GOOGLE ANALYTICS DATA
► TO GENERATE A CUSTOM MODEL FOR EACH OF YOUR CONVERSIONS.
► LEARN MORE ABOUT DATA-DRIVEN ATTRIBUTION
► BY REVIEWING THE LINK AT THE END OF THIS LESSON.
► GOOGLE ANALYTICS INCLUDES
► GUARANTEES REGARDING DATA COLLECTION
► ENHANCED DATA FRESHNESS
► UNLIMITED DATA AND UNSAMPLED REPORTING.
► YOU ALSO GET MORE VIEWS PER WEB PROPERTY
► MORE CUSTOM DIMENSIONS AND METRICS PER PROPERTY
► AND ACCESS TO DEDICATED SUPPORT SPECIALISTS.
► IF YOU ALREADY HAVE ACCESS TO AN ANALYTICS
► ACCOUNT
► THIS COURSE WILL HELP FAMILIARIZE YOU
► WITH ITS FEATURES AND CAPABILITIES.
► AND IF YOU DON’T ALREADY HAVE ACCESS
► YOU CAN USE THIS COURSE TO LEARN ABOUT WHAT’S POSSIBLE
► WITH ALL THAT GOOGLE ANALYTICS HAS TO OFFER.

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