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Video SEO – How to Rank #1 in YouTube (Fast!)

► IN THIS VIDEO, I’M GONNA
► SHOW YOU MY FIVE STEP PROCESS
► FOR RANKING NUMBER ONE IN YOUTUBE.
► I RECENTLY USED THIS EXACT
► METHOD TO RANK IN THE TOP THREE
► IN YOUTUBE FOR THE KEYWORD SEO.
► I’M BRIAN DEAN, THE FOUNDER OF BACKLINKO,
► THE PLACE WHERE MARKETERS
► TURN FOR HIGH RANKINGS
► AND MORE TRAFFIC.
► AND TODAY, YOU’RE GONNA LEARN
► THE FIVE MOST INFLUENTIAL
► VIDEO SEO RANKING FACTORS
► TO GET YOUR VIDEOS
► TO THE TOP OF YOUTUBE FAST.
► KEEP WATCHING.
► A FEW YEARS AGO, MY YOUTUBE
► CHANNEL WAS STRUGGLING.
► I CONSISTENTLY CREATED HIGH QUALITY VIDEOS
► THAT PROVIDED A TON OF VALUE.
► BUT WHEN I PUBLISHED MY VIDEOS, CRICKETS.
► (CRICKET SOUNDS)
► NEEDLESS TO SAY, I WAS FRUSTRATED.
► I KNEW THAT VIDEO WAS A POWERFUL WAY
► TO GROW MY ONLINE BUSINESS,
► BUT I LEARNED THE HARD
► WAY THAT VIDEO ONLY WORKS
► IF PEOPLE ACTUALLY WATCH YOUR VIDEOS.
► AND NO, YOUR MOM WATCHING
► YOUR VIDEOS DOESN’T COUNT.
► TRUST ME.
► HEY MOM, I JUST PUBLISHED
► A NEW VIDEO ON YOUTUBE.
► CAN YOU WATCH IT FOR ME?
► THANKS MOM, YOU’RE THE BEST.
► FLASH FORWARD TO TODAY AND
► MY VIDEOS CONSISTENTLY GET
► TENS OF THOUSANDS OF VIEWS
► AND HUNDREDS OF PEOPLE
► SUBSCRIBE TO MY CHANNEL
► EVERY SINGLE MONTH.
► MY SECRET?
► I LEARNED EVERYTHING I
► COULD ABOUT VIDEO SEO.
► UNFORTUNATELY, MOST OF THE
► ADVICE THAT I INITIALLY READ
► ABOUT RANKING IN YOUTUBE DIDN’T WORK.
► YOU KNOW THE ADVICE I’M TALKING ABOUT.
► PUT YOUR KEYWORD IN
► YOUR VIDEO DESCRIPTION.
► PUT KEYWORDS IN YOUR VIDEO FILENAME.
► WRITE TAGS FOR EVERY VIDEO.
► SURE THIS STUFF CAN HELP,
► BUT IT’S NOT GONNA ROCKET YOUR VIDEO
► TO THE TOP OF GOOGLE OR YOUTUBE.
► WHY?
► BECAUSE EVERYONE ON YOUTUBE
► IS DOING THE EXACT SAME THING.
► AFTER TRYING ALL THE
► GENERIC ADVICE THAT I READ
► AND GETTING NOWHERE,
► I DECIDED TO RUN A BUNCH OF EXPERIMENTS
► AND THAT’S WHEN I LEARNED
► WHAT REALLY WORKS.
► SPECIFICALLY, I DISCOVERED YOUTUBE’S
► FIVE MOST IMPORTANT RANKING FACTORS
► AND THESE ARE RANKING FACTORS
► THAT VERY FEW PEOPLE KNOW ABOUT.
► ONCE I APPLIED THESE RANKING
► FACTORS TO MY VIDEOS,
► MY RANKINGS SHOT TO THE ROOF.
► I STARTED RANKING FOR
► SUPER COMPETITIVE KEYWORDS
► LIKE SEO, LINK BUILDING,
► HOW TO GET TRAFFIC AND MORE.
► AND NOW IT’S TIME FOR ME TO SHARE
► THESE FIVE RANKING FACTORS WITH YOU
► AND SHOW YOU EXACTLY HOW TO USE THEM
► TO RANK YOUR VIDEOS IN YOUTUBE.
► LET’S START WITH STEP NUMBER ONE
► WHICH IS TO CREATE AND
► PUBLISH LONG VIDEOS.
► YOU MAY HAVE NOTICED THAT LONGER VIDEOS
► TEND TO PERFORM BETTER IN YOUTUBE.
► WHY?
► WELL, YOUTUBE’S MOST
► IMPORTANT RANKING FACTOR
► IS YOUR VIDEO’S TOTAL WATCH TIME.
► AS YOU PROBABLY KNOW, THE MORE
► OF YOUR VIDEO PEOPLE WATCH,
► THE BETTER IT TENDS TO RANK.
► THAT’S CALLED AUDIENCE RETENTION
► WHICH IS AN IMPORTANT RANKING FACTOR.
► EVEN THOUGH AUDIENCE
► RETENTION IS IMPORTANT,
► IT’S NOT NEARLY AS
► IMPORTANT AS YOUR VIDEO’S
► TOTAL WATCH TIME.
► THAT’S BECAUSE YOUTUBE
► WANTS TO PROMOTE VIDEOS
► THAT KEEP PEOPLE ON YOUTUBE
► FOR A LONG PERIOD OF TIME.
► SO THE MORE TOTAL MINUTES
► PEOPLE WATCH OF YOUR VIDEO,
► THE MORE YOUTUBE WILL WANNA
► RANK IT IN THE SEARCH RESULTS.
► FOR EXAMPLE, LET’S SAY
► THAT YOU JUST PUBLISHED
► TWO DIFFERENT VIDEOS.
► VIDEO ONE IS TWO MINUTES LONG
► AND VIDEO TWO IS MINUTES LONG.
► AND LET’S SAY THAT EACH
► VIDEO GETS , VIEWS
► AND THE AUDIENCE RETENTION FOR BOTH VIDEOS
► IS EXACTLY THE SAME, %.
► THAT MEANS THAT ON AVERAGE,
► PEOPLE WATCH HALF OF YOUR VIDEO.
► THE TOTAL WATCH TIME
► FOR THE TWO MINUTE VIDEO
► WOULD BE , MINUTES.
► BUT FOR THE LONGER VIDEO,
► THAT VIDEO’S WATCH TIME
► WILL BE , MINUTES.
► THAT MEANS THAT VIDEO NUMBER
► TWO WILL HAVE FIVE TIMES
► THE WATCH TIME OF VIDEO NUMBER ONE,
► WHICH MEANS THAT IT’LL LIKELY
► OUTRANK VIDEO NUMBER ONE.
► THAT’S THE POWER OF
► PUBLISHING LONGER VIDEOS.
► IN FACT, MY VIDEO THAT RANKS
► IN THE TOP THREE FOR SEO
► IS NEARLY MINUTES WHICH
► IS SIGNIFICANTLY LONGER
► THAN MOST VIDEOS ON YOUTUBE.
► BECAUSE IT’S LONGER,
► MY VIDEO ACCUMULATES MORE TOTAL WATCH TIME
► THAN MY COMPETITORS.
► AND I’M ABLE TO RANK ABOVE VIDEOS
► WITH SIGNIFICANTLY MORE VIEWS THAN MINE.
► OKAY, LET’S MOVE ON TO STEP NUMBER TWO
► WHICH IS TO MASTER THE HOOK.
► AS I SAID, LONGER VIDEOS
► TEND TO RANK BETTER
► BECAUSE THEY ACCUMULATE
► MORE TOTAL WATCH TIME.
► BUT THERE’S ONE BIG
► PROBLEM WITH THIS APPROACH.
► YOU HAVE TO KEEP SOMEONE’S
► ATTENTION ON THE INTERNET.
► FORTUNATELY, MY EXPERIMENTS HAVE TAUGHT ME
► THAT IF YOU CAN HOOK SOMEONE
► IN THE FIRST SECONDS OF YOUR VIDEO,
► YOU’VE HOOKED THEM FOR GOOD.
► IN FACT, YOUTUBE RECOMMENDS THAT YOU FOCUS
► ON THE FIRST SECONDS OF YOUR VIDEO
► TO MAXIMIZE WATCH TIME.
► THE QUESTION IS, HOW DO YOU HOOK PEOPLE
► IN THE FIRST SECONDS OF YOUR VIDEO?
► START YOUR VIDEO OFF WITH THE PPP FORMULA.
► THE PPP STANDS FOR
► PREVIEW, PROOF, PREVIEW.
► HERE’S EXACTLY HOW IT WORKS.
► FIRST, PREVIEW WHAT
► YOUR VIDEO IS ALL ABOUT.
► WHEN I FIRST STARTED CREATING VIDEOS,
► MY INTROS WOULD GO ON AND ON ABOUT
► WHY MY VIDEO’S TOPIC WAS IMPORTANT
► AND THESE LONG WINDED INTROS
► WOULD MAKE PEOPLE CLICK AWAY.
► TODAY, I CUT OUT THE FLUFF
► AND TELL THEM EXACTLY WHAT TO EXPECT.
► FOR EXAMPLE, LET’S SAY
► THAT YOUR VIDEO OUTLINES
► PALEO DIET TIPS.
► YOU WANNA START OFF YOUR VIDEO SAYING,
► IN THIS VIDEO, YOU’RE GONNA LEARN OF MY FAVORITE PALEO DIET TIPS.
► THAT’S IT.
► NEXT, IT’S TIME FOR THE PROOF.
► HERE IS PROOF THAT YOU CAN DELIVER.
► YOU CAN MENTION THAT
► YOU’VE ALREADY ACCOMPLISHED
► WHAT THE VIEWER WANTS,
► THAT YOU HAVE LOTS OF
► EXPERIENCE IN YOUR FIELD
► OR THAT YOU’VE RESEARCHED
► A TON ABOUT YOUR TOPIC.
► FOR EXAMPLE, YOU COULD SAY,
► THESE ARE THE SAME TIPS I USED TO GAIN FIVE POUNDS
► OF MUSCLE IN DAYS.”
► FINALLY, HIT THEM WITH THE PREVIEW AGAIN.
► HERE’S WHERE YOU REITERATE
► WHAT YOUR VIDEO IS ABOUT.
► NOW YOU OBVIOUSLY DON’T WANNA JUST REPEAT
► WHAT YOU SAID IN THE BEGINNING.
► INSTEAD, MENTION SOMETHING
► SPECIFIC FROM YOUR VIDEO.
► YOU CAN MENTION THE NUMBER OF TIPS,
► A DETAIL FROM A CASE STUDY
► OR THAT YOU’RE GONNA SHARE
► SOMETHING COMPLETELY NEW.
► THIS WILL MAKE YOUR VIEWERS CURIOUS
► AND WANT TO KEEP WATCHING.
► FOR EXAMPLE, YOU COULD SAY,
► AND TODAY, YOU’RE GONNA LEARN ABOUT THE SO CALLED HEALTHY PALEO DIET FOOD
► THAT’S ACTUALLY BAD FOR YOU.”
► NEXT UP, WE HAVE PUTTING YOUR
► EXACT KEYWORD IN YOUR TITLE.
► THERE’S NO QUESTION
► THAT GOOGLE AND YOUTUBE
► ARE GETTING SMARTER EVERYDAY,
► WHICH MEANS THE DAYS OF
► KEYWORD STUFF IN YOUR VIDEO
► TO THE TOP OF YOUTUBE ARE LONG GONE.
► THAT SAID, GOOGLE AND YOUTUBE
► BOTH USE YOUR VIDEO’S TITLE
► TO UNDERSTAND WHAT YOUR VIDEO IS ALL ABOUT
► SO MAKE SURE TO INCLUDE
► YOUR EXACT KEYWORD ONCE
► IN YOUR TITLE, PREFERABLY IN
► THE BEGINNING OF YOUR TITLE.
► FOR EXAMPLE, I CREATED A
► VIDEO THAT I WANTED TO RANK
► FOR THE KEYWORD LINK BUILDING
► SO I MADE SURE TO INCLUDE MY
► EXACT KEYWORD LINK BUILDING
► IN THE BEGINNING OF THE TITLE
► AND THAT HELPED IT RANK IN THE TOP THREE
► FOR MY TARGET KEYWORD.
► OKAY, NOW IT’S TIME FOR
► RANKING FACTOR NUMBER FOUR
► WHICH IS TO SAY YOUR
► KEYWORD IN YOUR VIDEO.
► WHEN I FIRST GOT STARTED WITH VIDEO SEO,
► I’D GO BACK TO OLD VIDEOS AND
► OPTIMIZE THEM AROUND KEYWORDS
► THAT I WANTED TO RANK FOR
► AND IT VERY RARELY WORKS.
► THAT’S BECAUSE GOOGLE AND YOUTUBE
► CAN NOW LISTEN TO YOUR VIDEOS
► EVEN WITHOUT A TRANSCRIPT.
► FOR EXAMPLE, LET’S SAY
► THAT JUST PUBLISHED A VIDEO
► ABOUT HEALTHY DESSERTS.
► THEN A FEW WEEKS LATER,
► YOU REALIZED THAT THE
► KEYWORD HEALTHY DESSERTS
► IS TOO COMPETITIVE.
► SO YOU GO BACK AND OPTIMIZE
► IT AROUND A DIFFERENT KEYWORD
► LIKE LOW CARB DESSERTS.
► NOW THIS SOUNDS SMART,
► BUT IT’S SOMETHING THAT DOESN’T
► WORK AS WELL AS IT USED TO.
► WHY?
► EVEN THOUGH THE KEYWORD LOW CARB DESSERTS
► MAY BE IN YOUR TITLE,
► DESCRIPTION AND TAGS,
► YOU NEVER SAID THAT
► KEYWORD ONCE IN THE VIDEO.
► YOUTUBE KNOWS THIS AND IT LOOKS FISHY.
► TO YOUTUBE, YOUR VIDEO IS
► ABOUT HEALTHY DESSERTS,
► BUT ALL OF YOUR ON PAGE METADATA SAYS
► IT’S ABOUT LOW CARB DESSERTS
► SO THEY WON’T RANK YOU FOR EITHER KEYWORD.
► THAT’S WHY I ALWAYS MAKE SURE TO ACTUALLY
► SAY MY TARGET KEYWORD IN EVERY VIDEO.
► FOR EXAMPLE, IN MY VIDEO ABOUT SEO,
► I MADE SURE TO SAY THE
► WORD SEO A FEW TIMES.
► SIMPLE YET EFFECTIVE.
► LAST UP, WE HAVE USER INTERACTION SIGNALS.
► YOUTUBE WANTS TO SEE
► THAT PEOPLE ARE ACTUALLY
► INTERACTING WITH YOUR VIDEO.
► THE MORE PEOPLE WATCH, LIKE, SUBSCRIBE
► AND COMMENT ON YOUR VIDEO,
► THE HIGHER YOUR VIDEO WILL
► RANK IN YOUTUBE SEARCH RESULTS.
► NOW THE STRATEGIES THAT
► I’VE SHOWED YOU SO FAR
► WILL HELP YOU NATURALLY GET MORE
► OF THESE USER INTERACTION SIGNALS.
► BUT THERE ARE TWO SIMPLE TACTICS
► THAT I USE ON EVERY VIDEO
► TO INCREASE MY VIDEO’S
► USER INTERACTION SIGNALS.
► FIRST, I ADD AN ANNOTATION
► THAT ASKS PEOPLE
► TO LIKE MY VIDEO.
► AFTER A LOT OF EXPERIMENTING,
► I HAVE FOUND THAT THIS SIMPLE ANNOTATION
► SIGNIFICANTLY BOOSTS THE NUMBER OF LIKES
► THAT MY VIDEOS RECEIVE.
► AT THE END OF MY VIDEO,
► I ALSO ASK PEOPLE TO
► SUBSCRIBE AND COMMENT,
► WHICH ALSO INCREASES
► THE AMOUNT OF MY VIDEOS’
► USER INTERACTION SIGNALS.
► I WAS ORIGINALLY GONNA
► END THE VIDEO RIGHT HERE,
► BUT I DECIDED TO THROW IN
► A QUICK BONUS TIP FOR YOU
► WHICH IS TO OPTIMIZE
► FOR CLICK THROUGH RATE.
► WHEN SOMEONE SEARCHES
► FOR SOMETHING IN YOUTUBE,
► YOUTUBE PAYS VERY CLOSE ATTENTION
► TO WHAT VIDEO THEY CLICK ON.
► FOR EXAMPLE, LET’S SAY
► YOU RANK NUMBER FIVE
► FOR YOUR TARGET KEYWORD.
► AS YOU PROBABLY KNOW,
► VIDEOS RANKING NUMBER ONE THROUGH FOUR
► GET THE VAST MAJORITY OF CLICKS.
► BUT FOR SOME REASON,
► LOTS OF PEOPLE ARE CLICKING ON YOUR VIDEO
► IN THE SEARCH RESULTS.
► WHAT DO YOU THINK YOUTUBE
► WILL THINK ABOUT YOUR VIDEO?
► THAT IT’S A GREAT RESULT FOR THAT KEYWORD
► AND THEY’LL GIVE YOUR
► VIDEO A RANKINGS BOOST
► TO MAKE IT EASIER FOR PEOPLE TO FIND.
► SO HOW DO YOU MAXIMIZE
► YOUR CLICK THROUGH RATE?
► WELL, YOUTUBE DISPLAYS THREE
► MAIN PIECES OF INFORMATION
► IN THE SEARCH RESULTS,
► YOUR TITLE, YOUR THUMBNAIL
► AND A SNIPPET OF YOUR DESCRIPTION.
► HERE’S HOW TO QUICKLY OPTIMIZE ALL THREE
► FOR CLICK THROUGH RATE.
► THE KEY WITH YOUR THUMBNAIL
► IS SIMPLY THAT IT STANDS OUT.
► THAT MEANS THAT YOU WANNA
► CREATE A CUSTOM THUMBNAIL
► THAT LOOKS DIFFERENT THAN THE OTHER VIDEOS
► THAT ARE ON THE FIRST PAGE.
► FOR EXAMPLE, MY VIDEO HAS A
► COMPLETELY DIFFERENT DESIGN
► AND COLOR SCHEME THAN MY COMPETITION.
► FOR YOUR TITLE, LIKE I MENTIONED BEFORE,
► YOU WANNA INCLUDE YOUR
► TARGET KEYWORD ONCE.
► OTHER THAN THAT, YOUR GOAL WITH YOUR TITLE
► SHOULD BE TO MAXIMIZE
► YOUR CLICK THROUGH RATE.
► AS YOU CAN SEE,
► MY VIDEO TITLE IS EMOTIONALLY COMPELLING.
► I ALSO INCLUDE THE CURRENT YEAR
► SO PEOPLE KNOW THAT THE
► CONTENT IS STILL RELEVANT.
► FINALLY, YOU WANNA WRITE
► SOMETHING COMPELLING
► IN THE FIRST FEW LINES
► OF YOUR DESCRIPTION.
► MOST PEOPLE PUT A LINK TO
► THEIR WEBSITE OR CHANNEL HERE
► AND IT’S A HUGE MISTAKE.
► NOTHING LOOKS LESS ENTICING TO CLICK ON
► THAN A LINK TO SOMEONE’S WEBSITE.
► INSTEAD, WRITE A SENTENCE OR TWO
► THAT INCLUDES YOUR TARGET
► KEYWORD IN A COMPELLING WAY.
► FOR EXAMPLE, IN MY SEO
► VIDEO MY FIRST SENTENCE IS,
► IF YOU WANNA RANK IN GOOGLE TODAY, THERE’S A NEW SEO RANKING
► FACTOR TO PAY ATTENTION TO.”
► AND THIS ATTENTION GRABBING
► LINE GETS MORE PEOPLE
► TO CLICK ON MY RESULT.
► IF YOU LIKED THIS VIDEO,
► MAKE SURE TO SUBSCRIBE TO MY
► YOUTUBE CHANNEL RIGHT NOW.
► JUST CLICK ON THE SUBSCRIBE
► BUTTON RIGHT HERE.
► ALSO, IF YOU WANT EXCLUSIVE
► SEO AND TRAFFIC TECHNIQUES
► THAT I ONLY SHARE WITH SUBSCRIBERS,
► HEAD OVER TO BACKLINKO.COM AND
► SIGN UP FOR THE NEWSLETTER.
► IT’S FREE.
► NOW I WANNA TURN IT OVER TO YOU.
► WHICH OF THE FIVE RANKING
► SIGNALS FROM THIS VIDEO
► ARE YOU GONNA TRY FIRST?
► ARE YOU GONNA TRY TO CREATE LONGER VIDEOS
► OR MAYBE YOU’RE GONNA START
► OPTIMIZING YOUR VIDEOS
► FOR CLICK THROUGH RATE?
► LET ME KNOW BY LEAVING A
► COMMENT BELOW RIGHT NOW.
► OKAY, THE STAGE IS YOURS.
► ALL RIGHT, I’LL DO IT FOR REAL THIS TIME.
► YEAH, VERY, VERY SLIGHT.
► DO IT LIKE WHAT UP?
► I DON’T KNOW.
► PPP.
► YOUR THUMBNAIL.

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