How do you get authoritative sites in your Niche to link to you, even if you don’t have A fortune marketing budget or connections with influential bloggers? If you’ve ever asked yourself this question, then you’ll love the skyscraper technique. It’s a strategy that I’ve used to build high Quality Backlinks to sites in pretty much Every niche under the sun, from internships to insurance. I’m Brian dean, the founder of Backlinko, the place where marketers turn for higher Rankings and more traffic, and in this video, I’m going to show you exactly how you can Use the skyscraper technique to generate links and traffic to your site.
Keep watching. Before I get into the nuts and bolts of the Skyscraper technique, let me tell you a quick Story. When I started my blog, Backlinko.com, I knew That I was entering one of the most noisy, Competitive spaces online, internet marketing. And I knew from growing other sites in competitive Industries that unless I did something crazy to stand out, I was going to end up like pretty Much every other site in the internet marketing Space no traffic, and buried on the Page of google. And I also knew that publishing great content Was one of those things that sounded nice but didn’t really work in the real world.
Maybe you’ve seen this yourself you work Hard to publish great content on your site All the time, but you barely get any links and traffic for your effort. So, I knew that, and that’s when I decided to utilize the skyscraper technique, and I Literally doubled my search engine traffic in two weeks. And here’s exactly how I did it, and exactly How you can do the same thing for your site. So, it’s time to break down the exact three Step process that I use. So, the first step is to find content in your Industry that’s already done well in terms of attracting links, social shares, comments, And traffic. One of the easiest ways to do this is just to search for competitive keywords in google. Because if you find a piece of content that’s Ranking well in google, you better believe That there are a lot of links pointing to It.
And if you want to just double check and make Sure that it’s actually an authoritative page, you can put it into a tool like AHREFS, majestic SEO, and open site explorer to see if there are A lot of links pointing to it. In my case, I noticed that content around Things like ‘Google’s ranking factors’ and Google’s ranking symbols’ tended to attract A lot of links and that’s the content I decided to use as the base of my skyscraper. So now that you’ve identified a piece of content with a proven track record of generating links, it’s time to create something even better.